the confusion over



reaping its benefits for


Your Marketing Road Map shows you how.

In its simplicity, marketing is “the act of encouraging, shifting, or changing behavior….”


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Get simple and practical explanations, charts and graphs that define what marketing is, its components and the power it has to increase customers and accelerate sales.

“I tell my clients, if you don’t know who you are or where you are going, how do you know how to get there? More importantly, how can your customers know who you are if you don’t?

About the Author

Liz Papagni is a leading marketing and branding expert, CEO of Marketing Initiative Worx, Inc., and Founder of MyCMO services. As a marketing expert, Liz has launched and propelled brands for a range of clients from Fortune 500 to small emerging businesses. Liz serves as a Fractional CMO for companies that need senior marketing leadership, strategy, and plan execution at a fraction of the cost of a full-time CMO. She is also a speaker on marketing and branding topics, and provides regular educational articles on her Marketing Insights blog.

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