About the Author
Liz Papagni is a leading marketing and branding expert, CEO of Marketing Initiative Worx, Inc., and Founder of MyCMO services. As a marketing expert, Liz has launched and propelled brands for a range of clients from Fortune 500 to small emerging businesses. Liz serves as a Fractional CMO for companies that need senior marketing leadership, strategy, and plan execution at a fraction of the cost of a full-time CMO. She is also a speaker on marketing and branding topics, and provides regular educational articles on her Marketing Insights blog.