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By Liz Papagni|2018-07-02T08:47:30-07:00July 2nd, 2018|

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About the Author: Liz Papagni

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  • Brand Management
  • Brand Strategy
  • Branding
  • Branding – service industry
  • Content Marketing
  • Coronavirus
  • Fractional CMO
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Smaller firms can level the playing field against Smaller firms can level the playing field against industry giants with the Challenger Thought-Leadership Model, a powerful strategy for standing out in a crowded market. Transform your marketing approach to challenge the status quo and position your brand as an innovative leader. Check the link in our bio for the story. #ThoughtLeadership #MarketingStrategy #BusinessGrowth #FractionalCMO #MyCMONow
Digital marketing in 2024 had challenges, but 2025 Digital marketing in 2024 had challenges, but 2025 offers opportunities to connect with your audience in fresh ways. See if implementing insights from Brandwatch’s Digital Marketing Trends 2025 report could enhance your marketing campaigns and help you rise to the top. Read the full report for all the trends. See our bio for the link to the story. #MarketingTrends #BrandCollaboration #AIMarketing #DigitalMarketing #MyCMONow
Wondering if a Fractional CMO might be a good fit Wondering if a Fractional CMO might be a good fit for your needs? Here's what you should know...
Laissez les bon temps rouler! Happy Mardi Gras! Laissez les bon temps rouler! Happy Mardi Gras!
Successful marketing demands adaptability. Embrace Successful marketing demands adaptability. Embrace AI-powered insights, prioritize personalization, leverage data-driven technologies, and never sacrifice authenticity. Keep an eye on these trends so you can anticipate market shifts and stay ahead of the game. https://loom.ly/g6mD59A #AI #AuthenticMarketing #FutureProof #MarketingStrategy #MyCMONow
Artificial intelligence will likely be a part of a Artificial intelligence will likely be a part of almost every key trend that emerges this year. The best leaders will know when AI is helpful and when it could actually harm your efforts.
Marketers are increasingly navigating a landscape Marketers are increasingly navigating a landscape shaped by AI. From hyper-personalization to streamlined administrative tasks, artificial intelligence is revolutionizing how we connect with audiences. Discernment is key, and those who can strike that delicate balance between leveraging AI's strengths and preserving the irreplaceable human elements will drive meaningful marketing outcomes and find success. https://loom.ly/1SV37lA #AIMarketing #MarketingStrategy #FractionalCMO #MyCMONow #MarketingTrends
Chief marketers from Delta, Mars, Hilton, and othe Chief marketers from Delta, Mars, Hilton, and others went to the most powerful tech event in the world, CES 2025, and this is what they had to say. https://loom.ly/qupVjzE #CES2025 #MarketingTech #TechTrends #CMOInsights #MyCMONow
Marketing today walks a very fine line with social Marketing today walks a very fine line with social issues. Your brand's stance matters, but it must feel genuine and thoughtful. Choose causes that truly connect to your business, be transparent about your values, and understand that not every conversation requires your input. Authenticity beats performative activism every time. #Branding #BrandStrategy #CrisisMarketing #MarketingStrategy #MyCMONow
Why Wait? Get the expertise you need and the resu Why Wait? Get the expertise you need and the results you deserve at a cost you can afford. Because you can’t afford not to.
Learn how trust, transparency, and empathy drive c Learn how trust, transparency, and empathy drive collaboration and business results. Using the seven key ingredients in the Teacup framework, you can build powerful cross-functional relationships and transform workplace dynamics. The link to this story is in our bio. #LeadershipStrategy #Leadership #Teamwork #TeacupFramework #MyCMONow
"Staying on top of the latest may be hard for some "Staying on top of the latest may be hard for someone in a marketing leadership position, even with a stellar SEO specialist on your team. While you may not be able to focus on the nitty gritty the way your team can, you can guide your marketing content in ways that will meet the demands of AI engines."
In 2024, brands learned that a true connection com In 2024, brands learned that a true connection comes from meaningful memories, not just chasing the latest throwback. Nostalgia isn't just a marketing trick - it's the art of authentic storytelling. Be intentional and relevant with your nostalgic marketing, and let your brand's unique story shine. Check the link in our bio for the story. #Nostalgia #BrandStrategy #MarketingStrategy #MyCMONow #MarketingInsights
Approaching 2025, CMOs must become tech-savvy stra Approaching 2025, CMOs must become tech-savvy strategists. The right marketing tech drives innovation and efficiency, delivering measurable results. Future-proof your brand with scalable solutions to stay relevant in a competitive market. Find the link to this story in our bio. #CMOStrategy #MarketingTechnology #MarketingInnovation #MyCMONow
Wishing you and your loved ones a peaceful, joyful Wishing you and your loved ones a peaceful, joyful, beautiful Christmas Day.
A bad employer brand could be more devastating tha A bad employer brand could be more devastating than a bad consumer brand. If you're not constantly marketing your workplace culture and benefits to your employees, your HR department may want to consider working alongside marketing leadership to ensure the message always gets across—both internally and externally. Find the link to this story in our bio.
The myCMOnow team is here to serve, whether as a w The myCMOnow team is here to serve, whether as a whole or as a fractional supplement to your staff. Our group of seasoned professionals are experts in their field and are at the top of their game, with experience and certifications that set them apart from other marketing teams.
Buyers are super savvy, and they can spot a gimmic Buyers are super savvy, and they can spot a gimmick from a mile away. To make sure your brand finds the balance between authentic and over-the-top, these tips can help. Find the link to this story in our bio!
It’s Cyber Monday! Just remember your target aud It’s Cyber Monday! Just remember your target audience wants to see great value and experience amazing service all the time—not just at the holidays.
Make sure you always include all buyers in your ta Make sure you always include all buyers in your target audience when creating your marketing strategy and collateral. Find tips at the link in our bio.
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