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cs-chophouse-logoLiz Papagni2020-03-26T16:45:24-07:00

myCMOnow

myCMOnow means you have experienced marketing leadership within reach today. We become an invaluable part of your executive suite, lead your current internal team, and augment your staff to develop and plan, execute, and track metrics for tailored strategies that align with your goals. Ready to access on-demand leadership, innovative insights, and strategic guidance when and where you need it?  Contact us today.

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(714) 595-0963
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Recent Posts

  • Understanding the Rapid Evolution of SEO
  • Why Brands Struggle With Buyer Retention After the Holidays
  • Guidance for Marketing Through Culture Wars
  • Prepare Your Marketing Strategy for the End of Third-Party Cookies
  • How Social Media Ecommerce Has Disrupted the Buyer’s Journey

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It’s Cyber Monday! Just remember your target aud It’s Cyber Monday! Just remember your target audience wants to see great value and experience amazing service all the time—not just at the holidays.
Make sure you always include all buyers in your ta Make sure you always include all buyers in your target audience when creating your marketing strategy and collateral. Find tips at the link in our bio.
If you're in between marketing leadership or don't If you're in between marketing leadership or don't yet have the budget for a full-time CMO, a Fractional CMO is your answer.
A well-rounded holiday marketing campaign finds wa A well-rounded holiday marketing campaign finds ways to cut through the noise this time of year. While billboards and other out-of-home ads may seem outdated, they could be the very tactic you need to reach your audience. Find the link to this story in our bio! #holidaymarketing #outofhomeads #christmasmarketing
Turns out Generation Alpha doesn't take itself too Turns out Generation Alpha doesn't take itself too seriously, and it also likes marketing that doesn't either. The link to this article is in our bio! #genalpha #generationalmarketing #sillymarketing
Wishing you a deliciously spooky Halloween! #hall Wishing you a deliciously spooky Halloween! #halloween #creepyandkooky
Inclusive marketing allows all consumers within yo Inclusive marketing allows all consumers within your target audience to see themselves using your product or service. Here are some tips to help you reach every potential buyer with your branding, messaging, and imagery. Find the link to this story in our bio! #inclusivemarketing #inclusivebranding #culturewars
Without a strong understanding of your metrics and Without a strong understanding of your metrics and reporting, you could be one of the 48% of marketing leaders who couldn’t prove marketing’s value or receive credit for their contributions. Find the link to this story in our bio. #marketingdata #marketingmetrics #marketingleadership
Not sure how a Fractional CMO might make a differe Not sure how a Fractional CMO might make a difference in your organization? Check out the impact we have on the brands we work with. The link is in our bio.
With Generation Alpha set to spend or influence th With Generation Alpha set to spend or influence the spend of $1 trillion by the end of this year, it’s never too early to learn what makes them tick so you can devise better marketing strategies. Find the link to this story in our bio! #genalpha #generationalmarketing #generationalspending
The myCMOnow team is a group of seasoned professio The myCMOnow team is a group of seasoned professionals that are experts in their field, with experience and certifications that set them apart from other marketing teams.
Sharing your brand’s support for social causes c Sharing your brand’s support for social causes can bring backlash if you’re not prepared. Here’s what you need to know to navigate marketing through culture wars. The link to this story is in our bio! #culturewars #socialcausemarketing #brandauthenticity
Brands that give consumers the experiences they cr Brands that give consumers the experiences they crave also develop connections much stronger than the parasocial relationships that power social media marketing. Purposeful, meaningful experiences and events tap into emotions that other marketing strategies simply can’t. The link to this story is in our bio. #experientialmarketing #consumerexperiences #branding #socialmediamarketing
Nearly one-third of shoppers are expected to start Nearly one-third of shoppers are expected to start buying gifts before November. Now’s the time to launch your holiday marketing campaigns. Find the link to this story in our bio! #holidaymarketing #christmasmarketing #christmasshopping
It’s National Pumpkin Spice Day! If you want to It’s National Pumpkin Spice Day! If you want to avoid the long lines at the local coffee shop, this recipe for a Pumpkin Spice Latte will help you get your fix. Find the link to the recipe in our bio! #pumpkinspice #itsfallyall
If you plan to use AI in your marketing strategy, If you plan to use AI in your marketing strategy, you should know that 94% of consumers think the use of AI-generated content should be disclosed. It’s a matter of trust, with 46% of buyers saying they’re less likely to buy from a brand that uses AI content. Find the link to this story in our bio! #AI #AIcontent #AImarketing
What changes have you made to your data-gathering What changes have you made to your data-gathering strategy to prepare for the end of third-party cookies? We discuss a few alternate strategies here. Find the link to this blog in our bio. #thirdpartycookies #firstpartydata #zeropartydata
A Fractional CMO could be exactly what you're look A Fractional CMO could be exactly what you're looking for.
Third-party cookies are on the way out, but that d Third-party cookies are on the way out, but that doesn't mean you'll be left without important data. Here's what several brands aren't doing yet—but should be. Find the link in our bio! #byebyecookies #firstpartydata #thirdpartycookies
With the latest reports showing dissatisfaction wi With the latest reports showing dissatisfaction with customer experience, one thing is clear: something has to give. This study from Harvard Business Review breaks down each point in the customers interaction to determine where improvement is needed. Find the link to this story in our bio. #customerexperience #customerinteraction
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