Marketing Strategy Archives

One Major Takeaway from the State of Marketing Report Most Leaders Aren’t Doing Yet

Personalized marketing has been a cornerstone of strategy and execution for over a decade, growing stronger and more important as technology improved to provide data collection and automation options. During the latest State of Marketing Report from HubSpot, 94% of marketers said that personalization boosts sales. Now, hearing that 94% of marketers have experienced more success with personalized marketing seems [...]

By Liz Papagni|2024-03-18T12:41:29-07:00March 18th, 2024|

What the Buyer’s Journey Looks Like in 2024

We’re all familiar with the basic buyer’s journey: Awareness, Consideration, and Decision. This hasn’t changed, and it never will. What has changed, particularly as digital marketing continues to grow and evolve, is how marketers can guide buyers through each step, from the first discovery of their products or services to the purchase—and then beyond to the customer’s satisfaction for the [...]

By Liz Papagni|2024-01-10T10:16:17-08:00January 10th, 2024|

The CMO’s Brief Guide to Inclusive Marketing

It’s almost 2024. If you’re not exploring opportunities for more inclusive marketing, you can be sure you’re very, very far behind your competitors. People want to see themselves in the marketing messages they receive every day. When they don’t, they assume the products and services offered aren’t for them. No one spends money on products and services that aren’t for [...]

By Liz Papagni|2023-08-28T13:05:48-07:00August 22nd, 2023|

What Business Owners Must Know About Marketing to Gen Z

For years, marketers have had their eyes on Generation Z, and for good reason. This is the largest cohort of consumers, at 25% of the global population. They’ve just barely edged out Millennials for the top spot, and Baby Boomers now comprise only 14% of consumers. In other words, when it comes to spending, Gen Z is the future. The [...]

By Liz Papagni|2023-07-10T09:25:45-07:00July 10th, 2023|