Prepare Your Marketing Strategy for the End of Third-Party Cookies

As we’ve mentioned a few times, both here on the blog and in our social media posts, the end of the third-party cookie is nigh. Now, there’s probably a part of you, even if you’re in marketing, that says “good riddance!” Yes, the third-party cookie has gotten some heat over the years as privacy concerns began to overtake the excitement [...]

By |2024-07-09T06:37:50-07:00July 9th, 2024|

How Social Media Ecommerce Has Disrupted the Buyer’s Journey

No matter how you examine the buyer's journey, it’s the same every time. Awareness. Consideration. Decision. Every stage must occur before a purchase is made. To carry further, of course, is the delight phase, which consists of customer appreciation and service to ensure the buyer comes back for more. In many ways, buyer’s journey has evolved. As we discussed previously, [...]

By |2024-05-13T14:54:22-07:00May 13th, 2024|

One Major Takeaway from the State of Marketing Report Most Leaders Aren’t Doing Yet

Personalized marketing has been a cornerstone of strategy and execution for over a decade, growing stronger and more important as technology improved to provide data collection and automation options. During the latest State of Marketing Report from HubSpot, 94% of marketers said that personalization boosts sales. Now, hearing that 94% of marketers have experienced more success with personalized marketing seems [...]

By |2024-03-18T12:41:29-07:00March 18th, 2024|

What the Buyer’s Journey Looks Like in 2024

We’re all familiar with the basic buyer’s journey: Awareness, Consideration, and Decision. This hasn’t changed, and it never will. What has changed, particularly as digital marketing continues to grow and evolve, is how marketers can guide buyers through each step, from the first discovery of their products or services to the purchase—and then beyond to the customer’s satisfaction for the [...]

By |2024-01-10T10:16:17-08:00January 10th, 2024|
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