Creating Content That Stands Out Among the Noise

Let’s be honest: There’s so much content out there on the internet right now that it’s hard to get noticed. If you’re creating content for your brand, this can be pretty discouraging. How many times have you posted a blog or a video, only to watch with dismay as the view count slowly ticks over to one, then two, then…stops. [...]

By |2021-04-13T04:39:26-07:00October 11th, 2017|

Why People Want to Share Your Content

When you publish content for your brand, your goal is to provide information to your buyers that helps them decide to buy. Also, however, you want them to share with others, right? The elusive but oh-so-lucrative viral post has been known to change everything for brands that managed to get it right. Creating a post that will go viral isn’t [...]

By |2018-01-24T10:47:19-08:00September 27th, 2017|

What Is a Content Strategy (And Does My Business Need One)?

No matter what your business is—and who your target audience is—you need content. Your content is how you continue to educate and engage buyers. How do they know what your business is all about, unless they can read your website, study your blogs, watch your videos, and engage with you on social media? Maybe you’ve gotten to this point with [...]

By |2021-04-13T04:54:02-07:00September 11th, 2017|

3 Ways to Make the Most of Your Video Marketing

Video advertising is a great way to get your buyers’ attention. Whether you release snippets of organic video on your social media accounts or spend thousands on professional video production, the important thing is, simply, that you’re marketing through video. The statistics support this, too. 4 times as many buyers would rather watch a video about a product than read [...]

By |2021-04-13T05:13:13-07:00August 29th, 2017|
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