Brand Strategy

Two Advantages You Already Have That Could Drive Your Brand to the Next Level

Your brand is by no means small, but you’re definitely no Amazon. Hey, only Amazon is Amazon, right? Still, when you’re living in a world of Apples, and Coca-Colas, and Facebooks, any brand that doesn’t stack up can feel tiny. You already have what it takes to drive your brand to the next level. You must, or you wouldn’t be [...]

By | 2018-02-21T07:19:25+00:00 February 21st, 2018|Brand Strategy, Marketing Strategy|0 Comments

Telling Your Brand Story Through Images

A picture is worth a thousand words. That’s how that old saying goes. When it comes to telling your brand story, this old-school catchphrase is right on the money. According to the latest studies, we remember 10% of information we heard three days later, but we remember 65% of information we saw. There is no way to deny that images [...]

By | 2018-01-24T10:15:06+00:00 January 10th, 2018|Brand Strategy|0 Comments

What Is a Content Strategy (And Does My Business Need One)?

No matter what your business is—and who your target audience is—you need content. Your content is how you continue to educate and engage buyers. How do they know what your business is all about, unless they can read your website, study your blogs, watch your videos, and engage with you on social media? Maybe you’ve gotten to this point with [...]

By | 2018-01-24T10:47:47+00:00 September 11th, 2017|Brand Strategy, Content Marketing|0 Comments

Who’s the Hero in Your Brand Story?

Storytelling is one of the biggest marketing words of the year, just behind influencer in popularity. It’s important to craft stories that reach your buyers, and every story needs a hero. Who do you think that hero is? Is it your brand, swooping in to save the day and solve all of their pain points? There’s certainly an argument to [...]

By | 2018-01-24T10:49:16+00:00 August 23rd, 2017|Brand Strategy|0 Comments
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