Millennials are killing CPG brands. No, not really. This particular generation has been accused of killing everything from dining out to diamonds, so it only seems logical to blame them for killing off consumer packaged goods. The truth, however, is that Millennials don’t have a thing to do with the death of any industry or brand. In fact, they’re more [...]
We’ve talked about general marketing trends to expect and how blogging will continue to be as important as ever in the coming year. What about social media, though? Are some of the most popular techniques starting to lose steam? What new trends will take the place of the strategies that don’t get big results anymore? Predicting the future is tough, [...]
We’re roaring toward 2018, and as the days change, so do several of the marketing trends we’ve used in 2017. Many of the strategies you’ve used in the past aren’t going anywhere. Content, for instance, will always be important to help you educate and delight your buyers. Other activities, however, are already changing at a blistering pace. Are you ready [...]
Today’s consumers use a staggering amount of screens. In fact, it’s estimated that Millennials use three screens at any given time, and Generation Z spends time on five or more screens. In other words, if you want your message heard and seen, you must figure out how to reach these buyers on tablets, phones, televisions, laptops, and desktops. Let’s Get [...]
