We know influencer marketing works; we also know why it works. Word of mouth is powerful, even when those words come from someone we only know on social media. However, influencer marketing often brings to mind recipe videos, makeup tutorials, fashion subscription unboxing videos, and other consumer-focused marketing content. For that reason, B2B brands may believe influencer marketing simply isn’t [...]
Many B2B companies tend to believe that most of the digital marketing techniques that are popular right now tend to work only for B2C brands. It’s true that Instagram is pretty powerful for sharing new products with potential buyers, and influencers seem more effective when they have physical products to share. However, digital marketing is not only for the business-to-consumer [...]
For years, Instagram has been the darling of B2C brands, as the image-friendly platform provides the perfect setting to show off products and share video tutorials. Businesses that sell to other businesses, however, have struggled to find a good use for Instagram as a social marketing tool. Since Instagram has over 800 million monthly users, it may be time to reconsider [...]
