If marketers have been paying attention, then we know that Apple has been passionate about disrupting ad tracking for a while now. Since 2018, their browser, Safari, has offered considerable privacy options for users. With their latest iOS 14.5 update, however, Apple has really stirred up a storm. Of course, consumers in general are fine with, even welcoming of, the [...]
With articles cranking out every month titled “Generation Z Is Moving Away From Facebook,” or “Generation Z Could Kill Facebook,” or “Meet Gen Z: No Facebook, No TV, No BS,” you may believe that marketing your CPG or food and beverage brand on Facebook is a no-go. The real numbers, however, may surprise you. Generation Z Buying Power Already, Gen [...]
We’ve talked about general marketing trends to expect and how blogging will continue to be as important as ever in the coming year. What about social media, though? Are some of the most popular techniques starting to lose steam? What new trends will take the place of the strategies that don’t get big results anymore? Predicting the future is tough, [...]
It’s getting harder and harder to reach your audience on cluttered apps and social media sites like Facebook, especially without big advertising budgets. So what’s a marketer to do? The first step is to know your target customers well. Where are they online? What type of content engages them? Where do your current traffic and conversions come from? Answer these [...]
