Two Advantages You Already Have That Could Drive Your Brand to the Next Level

Your brand is by no means small, but you’re definitely no Amazon. Hey, only Amazon is Amazon, right? Still, when you’re living in a world of Apples, and Coca-Colas, and Facebooks, any brand that doesn’t stack up can feel tiny. You already have what it takes to drive your brand to the next level. You must, or you wouldn’t be [...]

By | 2018-02-21T07:19:25+00:00 February 21st, 2018|Brand Strategy, Marketing Strategy|0 Comments

Telling Your Brand Story Through Images

A picture is worth a thousand words. That’s how that old saying goes. When it comes to telling your brand story, this old-school catchphrase is right on the money. According to the latest studies, we remember 10% of information we heard three days later, but we remember 65% of information we saw. There is no way to deny that images [...]

By | 2018-01-24T10:15:06+00:00 January 10th, 2018|Brand Strategy|0 Comments

3 Branding Goofs That Could Change Your Image

Have you ever seen messaging from a well-known brand that made you shake your head in confusion? Maybe one of your favorite companies released a product or service that just didn’t fit the brand you’ve grown to know and love. A departure from your brand mission and vision could happen if you’re not careful, and the result is always confusion [...]

By | 2018-01-24T10:52:26+00:00 May 30th, 2017|Brand Management, Brand Strategy|0 Comments

7 Ways to Reinforce Your Brand with Social Media

Social media has become one of the most important tools in a brand’s toolbox, but it’s a waste of time if you don’t know how to use it. Your messaging must be crafted with the sole intention of supporting and reinforcing your brand. There are several working parts that need your attention. Let’s explore them to make sure you’re doing [...]

By | 2018-01-24T10:59:28+00:00 November 22nd, 2016|Brand Strategy|0 Comments
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