Specialties 2018-02-05T18:57:03+00:00

YOU are our business. We cherish each client relationship and work to become your trusted team members. Your best interests always come first as we search for ways to maximize your opportunities. We strive to be responsive, collaborative, and always deliver, no matter what it takes. Our kind, compassionate, and driven culture extends to our client relationships, enabling a mutually respectful, fun, transparent, and accountable experience.

why partner with miw?

  • We specialize in launching and propelling consumer-based companies and brands—all day, every day.
  • We fuse marketing and branding to provide our clients with one source, one contact to create, launch and propel brands. We developed it, we own it, and practice it always.
  • Our 7 Sphere Code is our signature, seven-step process that enables us to launch and support brands from inception, creative, planning to analysis and optimization. It provides our clients, with a turnkey, 360° approach and action plan. It’s proven, it’s works, and it’s only found at MIW.
  • We are measurement-driven. Period. We code, track, set conversion, analyze and optimize. We help or clients make decisions and plan enhancements based on facts, not educated guesses, wimps or how it has always been
  • We are branding and marketing experts. It’s our passion, our purpose, and the guiding force in all we do.

results speak for themselves

  • Repositioned, launched, and marketed consumer brand within a highly competitive and saturated marketplace, and within six months increased social presence by 500%, increased digital conversions by 100%, and through analysis and metrics, uncovered a whole new revenue channel for client.
  • Created a brand and product launch campaign that outperformed benchmarks for digital media by 137% and email open rate by 57%, and increased social engagement rate by 524%, resulting in increased product distribution, purchases and revenue.
  • Repositioned and aggressively marketed a 30+ year-old company and product brand, which increased key partners’ sales by 74% as compared to previous year.
  • Merged three distinct brands and successfully relaunched a new national brand within a highly competitive, niche market place without losing previous brand equity, while gaining increased brand exposure by 35%, as well as brand authority and credibility.
  • In collaboration with client’s trade partner, created in-store product promotions which enabled client to increase product breadth within trade by 30%, enabling additional product slotting and more product sales/revenue.

who we work with

what they say about us

Liz and her team play an integral part in launching and growing our Seneca Snacks product brands. Their knowledge and insights provide us with actionable strategies and executable plans that meet and exceed our goals. Always professional, thoughtful, and very responsive, their team is meticulous in making sure our brand voice is always in sync, all efforts are analyzed and measured, and they provide on-going recommendations to maximize our brand’s impact and budget; they deliver.

Kathy, VP Category Management, Seneca Foods

Liz and her team at Marketing Initiative Worx are simply amazing. We were at a critical point in our business where we needed to merge three companies together under one brand. They quickly devised a brand strategy and identity that perfectly encompassed our brand voice and position. They then developed an on-point marketing plan and executed it flawlessly. Liz and her team went above and beyond to make this launch a huge success, all within a very short timeframe. She and her team are true marketing wizards, always professional, and fun to work with.

Cindy, Chief Strategy Officer, CME Corp.

Marketing Initiative Worx worked with us on a marketing strategy and execution plan for my emerging consumer product business. They immediately engaged with the brand and business goals, and organized a strategy and work plan to exploit opportunities for increasing brand awareness in the marketplace. Liz and her team are extremely focused, sharp professionals and have a great work ethic. They brought clarity to our marketing efforts and became a useful sounding board for our ideas while giving us experienced guidance and clear direction. They are a great resource and partner.

Jackie, Founder & President, Moxxie Essential Care, LLC

Liz and her team are simply fantastic. Given a highly competitive and price-driven industry, my company was looking at different avenues to increase our growth, with lackluster results. Liz and her team sat down with us, quickly accessed our situation, and devised a marketing lead generation plan to both increase our client base as well as nurture and up-sell our current client base. We couldn’t be happier with the results; the response is tremendous. We highly recommend Marketing Initiative Worx. The have great ideas, timely execution, and well-thought-out strategies and executable plans.

Terri Lynn, Owner, TAB Hardware, Inc.

With so many marketing companies out there, people don’t know who to trust anymore. Trust was my #1 concern, and Liz put that to rest the moment I met her.  Liz is passionate about her business and helping others achieve their goals.  She is straightforward and direct, talking in terms that a layperson can understand.  The Marketing Initiative Worx team analyzes your particular situation, devises a plan, breaks it into bite-size sections based on your budget, and then get to work, and they keep you updated along the way. This no-nonsense approach saves time and money and yields results that you can see! I highly recommend Liz and Marketing Initiative Worx, Inc.

Janis, President/CEO, Innovative Tub Solutions