The direct-to-consumer (DTC) model is on the rise, but it’s definitely not new. No, the DTC model has been around for some time, disrupting some of the biggest legacy CPG and beauty brands on the market. Consider the shaving industry, which was once ruled by Gillette. The $3.5 billion per year industry was turned on its ear by the introduction of [...]
With articles cranking out every month titled “Generation Z Is Moving Away From Facebook,” or “Generation Z Could Kill Facebook,” or “Meet Gen Z: No Facebook, No TV, No BS,” you may believe that marketing your CPG or food and beverage brand on Facebook is a no-go. The real numbers, however, may surprise you. Generation Z Buying Power Already, Gen [...]
By 2019, a predicted 80% of all web traffic will be video. This means there’s a greater demand now, more than ever, for engaging, entertaining, and informative video. The problem is, with 80% of internet traffic in video form, new videos have a harder time catching users’ attention. That doesn’t mean using video for your CPG brand is no longer [...]
Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields 25.9% ($44 billion) of the United States’ purchasing power. That’s a large piece of the pie that only stands to [...]
