Proving Brand Worth in the Face of Economic Instability

Rumors of a coming recession persist. On one hand, the recent debt ceiling scare had many watching from the edges of their seats. On the other hand, however, the GDP continues to increase each quarter, unemployment remains at near historic lows, consumer spending continues to rise, and the stock market is currently surging. However, because shouts that recession is coming [...]

By |2023-06-12T11:26:28-07:00June 12th, 2023|

What You Need to Know About Using AI for Marketing

With more than 61% of marketers using some form of AI in their marketing efforts, even the most dyed-in-the-wool, old-school marketer is aware of artificial intelligence. It’s impossible to avoid the chatter around ChatGPT, right? Many of the people who’ve incorporated AI into their daily work lives have called it nothing short of miraculous. It’s cool to be enamored with [...]

By |2023-05-16T12:53:49-07:00May 16th, 2023|

Making the Most of Your Marketing Budget in 2023

In spite of rising wages, low employment rates, and a growing GDP, rumors and rumbles of a coming recession still have many companies looking for areas where costs can be cut and belts tightened. If that scenario resonates with you, then you’ll want these tips for making the most of your marketing budget in 2023. Rethink Your Goals If you’re [...]

By |2023-01-09T08:03:14-08:00January 9th, 2023|

Successful CMO Strategies for 2023

It’s right around the corner; 2023 feels like it could be a bright, shiny new year for us, doesn’t it? We’ll leave the pandemic behind for good and embrace all the possibilities the future holds. Maybe everything will go back to “normal,” or maybe we’ll discover that buyer behaviors were permanently changed. The recession we’ve entered could continue, or we [...]

By |2022-11-30T09:53:08-08:00November 30th, 2022|
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