Why Is It Crucial to Keep Marketing During a Recession?

On the surface, it seems to make sense. When a financial downturn hits, budgets get tighter, so something has to go. For some companies, that means layoffs. For others, it might mean changing formulas or sizes for their products to save money. And for many others, marketing gets the axe. We can make a case for the first two solutions, [...]

By |2022-08-04T08:58:23-07:00August 4th, 2022|

Get to Know Your Customers Through Ad Attribution

Even though there are numerous tools out there for tracking a buyer’s journey, it can be difficult to pin down the exact journey a user took toward conversion. In fact, the sheer number of platforms and tools available could be what makes it tough to track the journey. Different tools have different algorithms, different ways of measuring and reporting, which [...]

By |2022-07-05T07:35:56-07:00July 5th, 2022|

What Is Programmatic Advertising?

There’s a memorable quote in the 1986 movie Ferris Bueller’s Day Off: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That line couldn’t be more applicable in 2022. Replace the word “life” with “digital marketing” or “your target audience,” and we get a head start on what programmatic advertising [...]

By |2022-06-28T07:38:54-07:00June 28th, 2022|

How to Build a Strong Target Audience

Determining your target audience isn’t as easy as simply naming the demographic you to hope will buy your product. It may seem that easy; after all, you created your company, your products, and your services with that specific type of buyer in mind. The problem is that target audiences can change over time as they age—or as your brand ages. [...]

By |2022-05-25T12:27:14-07:00May 25th, 2022|
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