our signature process
Marketing Initiative Worx combines the branding and marketing services consumer-based companies often find with two or more firms. We know that branding and marketing can’t—and shouldn’t—be separated; that is our specialty, and we practice it every day. Using our 7 Sphere Code as the fusion catalyst, we touch on every aspect of your brand, all the way from marketing through measurement providing our clients with a 360◦-action plan from start to finish.
Our 7 Sphere Code encompasses everything you need to identify, develop, and market your brand to the people who want to hear from you the most. We dig down into who you are, why you do what you do and what sets you apart from your competition – we nail down your brand.
We dive into your brand appearance, message, and voice. With these in mind, we help craft content that reaches your buyers on every level, wherever they may find you. We plan and launch, then measure, refine, and repeat. Every time—no exceptions. You always get the very best our highly trained and experienced marketing team has to offer.
This is the Marketing Initiative Worx proven process: Audit, brand, messaging, creative, execution, and measurement. Then we repeat to maximize your results through communication and integration.
why we’re here
At Marketing Initiative Worx, we have a passion for branding and marketing, and the power that fusing both, along with metrics, can provide our clients. Branding and Marketing is in our DNA; it’s our purpose and our mission. The desire to always help our clients flourish, grow, and prosper is deeply engrained within us.
Our genuine and authentic relationships with our clients are the key ingredients for all our successes. These relationships are rooted in professional trust and mutual respect that foster extraordinary results. We are “branketers,” experts, partners, and superheroes for our clients.
The Marketing Initiative Worx team, led by branding and marketing powerhouse Liz Papagni, serves to launch, build and market your brand for greatness. all why having fun along the way.
Our group of seasoned professionals are experts in their field and at the top of their game, with degrees and certifications that set them apart from other marketing experts. Our branding and marketing specialists have launched and propelled companies of all sizes, including Fortune 500 brands.
We pride ourselves in being your branding and marketing partner. We are your comprehensive source for all things branding and marketing.
who we work with
what they say about us
Liz and her team play an integral part in launching and growing our Seneca Snacks product brands. Their knowledge and insights provide us with actionable strategies and executable plans that meet and exceed our goals. Always professional, thoughtful, and very responsive, their team is meticulous in making sure our brand voice is always in sync, all efforts are analyzed and measured, and they provide on-going recommendations to maximize our brand’s impact and budget; they deliver.
Liz and her team at Marketing Initiative Worx are simply amazing. We were at a critical point in our business where we needed to merge three companies together under one brand. They quickly devised a brand strategy and identity that perfectly encompassed our brand voice and position. They then developed an on-point marketing plan and executed it flawlessly. Liz and her team went above and beyond to make this launch a huge success, all within a very short timeframe. She and her team are true marketing wizards, always professional, and fun to work with.
Marketing Initiative Worx worked with us on a marketing strategy and execution plan for my emerging consumer product business. They immediately engaged with the brand and business goals, and organized a strategy and work plan to exploit opportunities for increasing brand awareness in the marketplace. Liz and her team are extremely focused, sharp professionals and have a great work ethic. They brought clarity to our marketing efforts and became a useful sounding board for our ideas while giving us experienced guidance and clear direction. They are a great resource and partner.
Liz and her team are simply fantastic. Given a highly competitive and price-driven industry, my company was looking at different avenues to increase our growth, with lackluster results. Liz and her team sat down with us, quickly accessed our situation, and devised a marketing lead generation plan to both increase our client base as well as nurture and up-sell our current client base. We couldn’t be happier with the results; the response is tremendous. We highly recommend Marketing Initiative Worx. The have great ideas, timely execution, and well-thought-out strategies and executable plans.
With so many marketing companies out there, people don’t know who to trust anymore. Trust was my #1 concern, and Liz put that to rest the moment I met her. Liz is passionate about her business and helping others achieve their goals. She is straightforward and direct, talking in terms that a layperson can understand. The Marketing Initiative Worx team analyzes your particular situation, devises a plan, breaks it into bite-size sections based on your budget, and then get to work, and they keep you updated along the way. This no-nonsense approach saves time and money and yields results that you can see! I highly recommend Liz and Marketing Initiative Worx, Inc.