About Us

About Us 2018-02-08T11:20:24+00:00

our signature process

Marketing Initiative Worx combines the branding and marketing services consumer-based companies often find with two or more firms. We know that branding and marketing can’t—and shouldn’t—be separated; that is our specialty, and we practice it every day.  Using our 7 Sphere Code as the fusion catalyst, we touch on every aspect of your brand, all the way from marketing through measurement providing our clients with a 360◦-action plan from start to finish.

Our 7 Sphere Code encompasses everything you need to identify, develop, and market your brand to the people who want to hear from you the most.  We dig down into who you are, why you do what you do and what sets you apart from your competition – we nail down your brand.

We dive into your brand appearance, message, and voice. With these in mind, we help craft content that reaches your buyers on every level, wherever they may find you. We plan and launch, then measure, refine, and repeat. Every time—no exceptions. You always get the very best our highly trained and experienced marketing team has to offer.

This is the Marketing Initiative Worx proven process: Audit, brand, messaging, creative, execution, and measurement. Then we repeat to maximize your results through communication and integration.

why we’re here

At Marketing Initiative Worx, we have a passion for branding and marketing, and the power that fusing both, along with metrics, can provide our clients.  Branding and Marketing is in our DNA; it’s our purpose and our mission. The desire to always help our clients flourish, grow, and prosper is deeply engrained within us.

Our genuine and authentic relationships with our clients are the key ingredients for all our successes. These relationships are rooted in professional trust and mutual respect that foster extraordinary results. We are “branketers,” experts, partners, and superheroes for our clients.

our team

The Marketing Initiative Worx team, led by branding and marketing powerhouse Liz Papagni, serves to launch, build and market your brand for greatness. all why having fun along the way.  

Our group of seasoned professionals are experts in their field and at the top of their game, with degrees and certifications that set them apart from other marketing experts. Our branding and marketing specialists have launched and propelled companies of all sizes, including Fortune 500 brands.

We pride ourselves in being your branding and marketing partner. We are your comprehensive source for all things branding and marketing.

Liz PapagniCEO & Strategist Extraordinaire
Ringleader of the gang, Liz is also the #1 Best Selling Author of Your Marketing Road Map. As a leading Brand and Marketing Strategist and CEO of Marketing Initiative Worx, Inc., she has launched and propelled brands for a range of clients, from Fortune 500 companies to established emerging businesses.

Liz develops killer brand strategies and marketing plans that take her clients’ businesses to the next level. She is a speaker on the topics of marketing and branding, and provides regular educational articles, tips and how-to’s on her syndicated Marketing Insights blog.

When she isn’t in the trenches helping grow her clients’ businesses, she can be found at the beach, the park, or a soccer field with her two boys and husband.

AliaDigital & Social Media Maven
Alia’s a bit of a social butterfly—she really knows how to reach people. With fifteen years of experience in digital relations and social strategy, she helps clients build and amplify their social media goals.

This social butterfly has a storied career, too. Alia has worked with publicly traded and private companies, from startup to Fortune 500, as well as influential individuals to help them grow their social media presence.

Lance MorcosCreative Wizard
There’s not one creative bone in Lance’s body… They’re all creative. And as the son of a journalist and theatre actress/clothing designer, it’s no wonder. He’s a product of the arts, and it shows in his love for design and typography.

He received his Graphic Communications Certificate in Santa Barbara, and continued his education at San Diego State University and Platt College. But opted out early for the chance of a lifetime for seven years of hands-on design, production, and typography training and guidance he received from four world-renowned designers.

NinaMedia Aficionado
If you want to be found, Nina knows how to make it happen. With 20 years of experience planning, buying, and negotiating local and national media for numerous clients, she’s the go-to for media services.

With the use of digital video placement, audio, display ads, paid social media, direct response, network and cable television and radio, print media, and outdoor ads, Nina can increase everything for you: interest, exposure, traffic, and best of all potential sales.

DominicWeb Design & Programming Magician
Websites are magic, aren’t they? So it makes sense that our web developer Dominic is a magician. With twenty years of experience in interactive creative design, and front-end programming for a wide variety of leading corporations, marketing agencies, and non-profit organizations, he’s got the innovation and cutting-edge technology to create visually engaging solutions that produce measurable results.

His magic covers interactive-based UI/UX design, WordPress design and user engagement, and applications for Facebook, iPhone, iPad, and JQuery mobile.

MarkAdWords Genius
A bona fide PPC genius, Mark employs a conversion-focused strategy that delivers the most leads in the shortest timeframe possible—at the lowest possible cost. He has developed his own unique process for creating campaigns and conversion rate optimization that outperforms industries standards.

Not only is he a proud graduate of the Robert Mayer Leadership Academy, a recipient of the OC Chamber of Commerce Member of the Year Award, and a featured PPC blogger, he’s also a Certified Google Partner. See? Genius.

JenContent Queen
You want words? Jen has them. As a content marketer and account manager for more than ten years, she’s picked up a staggering amount of marketing knowledge. She’s worked with HubSpot and Inbound Commerce on some of their most popular campaigns, and holds several HubSpot certifications, including Inbound Marketing, Email Marketing, Content Marketing, and Sales Enablement.

Her degree in vocal performance gets a workout on rare occasions when she visits karaoke bars. When she’s not working her project management and content creation voodoo for MIW clients, Jen publishes books for teens and young adults.

who we work with

what they say about us

Liz and her team play an integral part in launching and growing our Seneca Snacks product brands. Their knowledge and insights provide us with actionable strategies and executable plans that meet and exceed our goals. Always professional, thoughtful, and very responsive, their team is meticulous in making sure our brand voice is always in sync, all efforts are analyzed and measured, and they provide on-going recommendations to maximize our brand’s impact and budget; they deliver.

Kathy, VP Category Management, Seneca Foods

Liz and her team at Marketing Initiative Worx are simply amazing. We were at a critical point in our business where we needed to merge three companies together under one brand. They quickly devised a brand strategy and identity that perfectly encompassed our brand voice and position. They then developed an on-point marketing plan and executed it flawlessly. Liz and her team went above and beyond to make this launch a huge success, all within a very short timeframe. She and her team are true marketing wizards, always professional, and fun to work with.

Cindy, Chief Strategy Officer, CME Corp.

Marketing Initiative Worx worked with us on a marketing strategy and execution plan for my emerging consumer product business. They immediately engaged with the brand and business goals, and organized a strategy and work plan to exploit opportunities for increasing brand awareness in the marketplace. Liz and her team are extremely focused, sharp professionals and have a great work ethic. They brought clarity to our marketing efforts and became a useful sounding board for our ideas while giving us experienced guidance and clear direction. They are a great resource and partner.

Jackie, Founder & President, Moxxie Essential Care, LLC

Liz and her team are simply fantastic. Given a highly competitive and price-driven industry, my company was looking at different avenues to increase our growth, with lackluster results. Liz and her team sat down with us, quickly accessed our situation, and devised a marketing lead generation plan to both increase our client base as well as nurture and up-sell our current client base. We couldn’t be happier with the results; the response is tremendous. We highly recommend Marketing Initiative Worx. The have great ideas, timely execution, and well-thought-out strategies and executable plans.

Terri Lynn, Owner, TAB Hardware, Inc.

With so many marketing companies out there, people don’t know who to trust anymore. Trust was my #1 concern, and Liz put that to rest the moment I met her.  Liz is passionate about her business and helping others achieve their goals.  She is straightforward and direct, talking in terms that a layperson can understand.  The Marketing Initiative Worx team analyzes your particular situation, devises a plan, breaks it into bite-size sections based on your budget, and then get to work, and they keep you updated along the way. This no-nonsense approach saves time and money and yields results that you can see! I highly recommend Liz and Marketing Initiative Worx, Inc.

Janis, President/CEO, Innovative Tub Solutions