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By Liz Papagni|2017-10-12T15:08:19-07:00January 6th, 2017|

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About the Author: Liz Papagni

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myCMOnow

myCMOnow means you have experienced marketing leadership within reach today. We become an invaluable part of your executive suite, lead your current internal team, and augment your staff to develop and plan, execute, and track metrics for tailored strategies that align with your goals. Ready to access on-demand leadership, innovative insights, and strategic guidance when and where you need it? Contact us today.

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Today is The Big Give! We're encouraging donations

Today is The Big Give! We're encouraging donations for the Clarity Child Guidance Center, where I'm proud to serve as a board member. If you can give, even a small bit, you can make a HUGE difference, especially today. https://loom.ly/mSSdDuU

#thebiggivesa #philanthropy #charity #nonprofit

Most marketing strategies target existing and pote

Most marketing strategies target existing and potential new customers, but you could need an entire marketing strategy redesign if you want to attract investors.
https://loom.ly/nIDYRLU
#marketinghacks #marketingtips #marketingtoinvestors #marketingROI #marketingstrategy #digitalmarketing #socialmediamarketing

From employee turnover rates to supply chain effic $From employee turnover rates to supply chain efficiency, some KPIs don’t get the attention they deserve. To stay ahead of the competition, you must keep an eye on leading indicators just as much as the lagging ones. https://loom.ly/c0_RvE4 #performanceindicators #kpi #marketingperformance #turnover #customerexperience #marketinganalytics #cmo #fractionalcmo #mycmo$

The most successful marketing leaders can focus on $The most successful marketing leaders can focus on revenue and growth without sacrificing creativity. They can be innovative while staying true to the brand’s culture. https://loom.ly/-R7ykes #marketingleadership #marketingleaders #cmo #fractionalcmo #innovativemarketing #branding #roi #brandedmarketing$

With 61% of marketers using AI in their strategy,

When you bring on a Fractional CMO, you get well-r $When you bring on a Fractional CMO, you get well-rounded leadership and experience. It allows me to juggle all aspects of marketing so you can focus on running your business. https://loom.ly/9YdqvZY #cmo #fractionalcmo #marketing #contentmarketing #marketingmanagement #socialmediamanagement #socialmediamarketing #brandingspecialist #seo #thoughtleadership #marketingleadership$

The first 100 days for a CMO will be nothing short $The first 100 days for a CMO will be nothing short of organized chaos as you meet the team and learn the existing strategy. Here are a few things to remember to ensure you stay on track and ahead of your schedule for success. https://loom.ly/2oYyVFk #cmo #fractionalcmo #marketing #marketingstrategy #goals #team #marketingteam$

It doesn’t look like AI is going anywhere, so if

It doesn’t look like AI is going anywhere, so if you’re going to keep up by adding it to your marketing strategy, there are a few things you should keep in mind.
https://loom.ly/kDPAAXg
#ai #aimarketing #artificialintelligence #aiinmarketing #aiformarketing #marketing #personalizedmarketing #automatedmarketing

As a fractional CMO in a recession, it’s my job $As a fractional CMO in a recession, it’s my job to help you discover your brand worth without breaking your budget. #marketing #cmo #branding #roi #marketingmanagement #brandmanagment #brandingspecialist$

Every year, marketing leaders from around the worl

Every year, marketing leaders from around the world get together for HotTopics’ Food for Thought series. This year they debated the traits of successful CMOs and what they think is shaping leadership in marketing for 2023.
https://loom.ly/ImIbvLo
#cmo #marketingleader #marketingleadership #thoughtleadership #adaptivemarketing #marketingstrategy #inclusivemarketing #b2bmarketing

Two-thirds of marketers (66%) consider thought lea $Two-thirds of marketers (66%) consider thought leadership a top priority for their organization. How will you use leadership to set your company apart? https://loom.ly/K1l8uwc #leadership #thoughtleadership #marketingleader #MyCMOnow #cmo #fractionalcmo$

To give your brand better potential for success, k

Marketing ROI works to determine the effectiveness $Marketing ROI works to determine the effectiveness of your ad and marketing campaigns. Understanding ROI can help increase potential sales revenue for your brand. https://loom.ly/SvOC2Y0 #ROI #marketingROI #MyCMOnow #cmo #marketingiw #fractionalcmo$

A high-performing Fractional CMO can bring a lot m $A high-performing Fractional CMO can bring a lot more to the table than a new marketing campaign. They bring their own team, new data, innovative measures, and more! https://loom.ly/OMhHz8A #MyCMOnow #fractionalcmo #cmo #marketingleadership #leadership #marketing$

The capabilities of a fractional CMO are limitless $The capabilities of a fractional CMO are limitless. Let me help you lead your team to marketing success! #fractionalcmo #MyCMOnow #cmo #marketingleadership$

As an experienced fractional CMO, I have the know- $As an experienced fractional CMO, I have the know-how to transform a marketing campaign to reflect your company’s values and long-term marketing goals. https://loom.ly/O0c5WpM #MyCMOnow #cmo #fractionalcmo #marketingiw #marketingleadership #marketingstrategy$

93% of online experiences begin with a search engi

93% of online experiences begin with a search engine. Effective SEO strategies can help your audience find you faster without having to search hard.
https://loom.ly/M2JEM34
#SEO #CMO #searchengine #marketingtools #marketingiw #MyCMOnow

As a fractional CMO, your company’s goals become $As a fractional CMO, your company’s goals become mine too. I’m on your team to give you the experience you need without busting your budget! https://loom.ly/O0c5WpM #cmo #mycmo #fractionalcmo #branding #marketingiw #marketingleader #leadership$

During a recession, CMOs know that breaking the ba $During a recession, CMOs know that breaking the bank should never be an option. That’s why we turn to KPIs and focus on profit optimization that won’t hurt your marketing budget. https://loom.ly/Sqs60R8 #KPI #CMO #myCMO #fractionalCMO #marketingbudget #marketingleader$

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