Video advertising is a great way to get your buyers’ attention. Whether you release snippets of organic video on your social media accounts or spend thousands on professional video production, the important thing is, simply, that you’re marketing through video. The statistics support this, too.
- 4 times as many buyers would rather watch a video about a product than read about it
- 50% of internet users search for video about products before visiting a store
- 55% of consumers watch videos all the way through
- 43% of people want more video content from marketers
Keep It RelevantIf you’ve ever watched a commercial and had no clue what was being sold, then you know the pain buyers feel when they consume video that isn’t relevant to their needs. Consumers really do want more content, but it must be relevant. Confusing or generic messages will turn your buyers off. What’s worse, generic or confusing messages won’t work to help buyers remember you later. Studies show that people can retain 65% of information that’s paired with relevant images three days after consuming that content. See? Relevance is key.
Keep It SocialFacebook’s introduction of video has changed the way consumers watch. This native form of marketing means that buyers are exposed to video without needing to search for it. This also means you enjoy more organic awareness of your products and services. YouTube is still the king of online video, but Facebook gets up to 100 million hours per day in front of users. Twitter is catching up, too, with 82% of Twitter users consuming video content. YouTube is great if your buyers know what to look for, but social platforms ensure that you’re seen.
Keep it EducationalStudies show that 47% of buyers will consume three to five pieces of content before they reach out to talk about making a purchase. That includes your videos, yes, but also blogs and ebooks. Your goal should be to tell them everything they need to know about your products or services in every piece of content. How will you use video marketing this year to reach your buyers? With these tips in mind, you’re well on your way to providing a relevant, educational marketing experience that reaches consumers that don’t even know they need you yet. If we can help you provide a better brand experience through video marketing, give us a call.
With over one billion users on YouTube, it’s easy to see that video content isn’t going anywhere soon. In fact, as Gen Y and Gen Z continue to explore their own spending power, brands have discovered that video content is often the preferred medium for engagement. Does that mean you should set out right away to start creating video content for your buyers? Well, possibly. But before you do, you should make sure you know those buyers well, because each generation wants something a little different from their video.