Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost word-of-mouth, which, as we all know, is the most powerful marketing [...]
Influencers have made their mark on Instagram and YouTube, with 89% and 70% of users on these platforms, respectively. It’s fair to say that these will continue to be the platforms of choice for influencers in the coming months, but it’s also important to look forward to the platforms the next generations will—or already are—using. That’s where TikTok, a wildly [...]
The direct-to-consumer (DTC) model is on the rise, but it’s definitely not new. No, the DTC model has been around for some time, disrupting some of the biggest legacy CPG and beauty brands on the market. Consider the shaving industry, which was once ruled by Gillette. The $3.5 billion per year industry was turned on its ear by the introduction of [...]
With articles cranking out every month titled “Generation Z Is Moving Away From Facebook,” or “Generation Z Could Kill Facebook,” or “Meet Gen Z: No Facebook, No TV, No BS,” you may believe that marketing your CPG or food and beverage brand on Facebook is a no-go. The real numbers, however, may surprise you. Generation Z Buying Power Already, Gen [...]
