When you publish content for your brand, your goal is to provide information to your buyers that helps them decide to buy. Also, however, you want them to share with others, right? The elusive but oh-so-lucrative viral post has been known to change everything for brands that managed to get it right. Creating a post that will go viral isn’t easy. In fact, in most cases, it’s just seems like dumb luck. There is a formula you can follow that’s guaranteed to reach people, though. That formula is the same, regardless of your target audience—only the content changes. How do you access this formula? Well, it’s easy: Understand the psychology behind shareable content and you can replicate it again and again. In other words, you just need to know why people want to share.