The direct-to-consumer (DTC) model is on the rise, but it’s definitely not new. No, the DTC model has been around for some time, disrupting some of the biggest legacy CPG and beauty brands on the market. Consider the shaving industry, which was once ruled by Gillette. The $3.5 billion per year industry was turned on its ear by the introduction of [...]
Once upon a time, consumer packaged goods were discovered through traditional advertising (print, television, and radio) or through placement on supermarket shelves. While this may still be enough for food and beverage brands to reach a portion of their target audience, marketing has taken a huge shift toward the use of technology to spread the word. After the introduction of [...]
You have a business blog, don’t you? With so many benefits available to your business, why wouldn’t you? Your company’s blog provides a host of opportunities for you, including: More chances to optimize for search More informed customers Wider reach through social channels Increased traffic to your website Opportunities for convincing and converting However, we also know that content on [...]
Starting—and maintaining—a business blog is hard. We know. Creating a content calendar, conducting research, and setting aside the time to write and publish can take a huge chunk out of your time. That’s why so many companies end up forgoing a blog altogether or only contribute a few times per year. Sure, anything you add to your website can help, [...]
