As a business owner, a brand, you have a vision and a mission that’s yours alone. You built your company on that vision, right? So, what happens when your beliefs disrupt the brand you’ve worked so hard to build? It doesn’t seem possible that your own beliefs could harm a business that you built with those same values, but the [...]
Source New business owners aren’t always aware of the need to establish the proper branding. If you plan on being the face of the business, you may understand why you would need to plan for and develop a personal brand but not a corporate brand. Conversely, you may think you only need to develop a corporate brand with the hopes [...]
Source With the New Year approaching quickly, you may have your mind on holiday parties and vacation days. If you haven’t focused thoughts on your brand, you could start 2015 with a fizzle instead of a bang. See, branding has never been more important, especially now that companies have the ability to reach buyers at any time of the day [...]
