How a Fractional CMO Supplements Your Current Marketing Team

The true beauty of a Fractional CMO is that, by their very definition, they become exactly what your organization needs them to be. If your company needs marketing leadership but can’t financially or practically support a full-time CMO, then a fractional role is your answer. If you’ve recently had to downsize due to budget cuts and are missing crucial marketing [...]

By |2021-07-22T12:00:22-07:00July 22nd, 2021|

How to Choose the Right Fractional CMO

Making the decision to hire a fractional CMO for your business is only the first step. Once you’ve determined that additional C-level support is needed, even if only on a part-time basis or in an interim capacity, you still have more important decisions to finalize—such as how to choose the right fractional CMO for your business. For the best possible [...]

By |2021-07-23T13:42:43-07:00July 1st, 2021|

Why Your Content Strategy MUST Include Blogging

A few years ago, articles popped up everywhere proclaiming that blogging was dead. But then it didn’t die; it didn’t even get a little fever. In fact, a business blog is more important than ever. Companies that blog produce 67% more leads each month, so blogs are obviously one of the most important components of a healthy content strategy. Now [...]

By |2021-06-24T08:34:01-07:00June 24th, 2021|

Health and Wellness Industries Poised to Thrive Post-Pandemic

With vaccines rolling out around the world and infection numbers waning, the worst is finally behind us. As the economy begins to further open, we’ll see several industries that experienced growth during the pandemic continue to thrive, particularly CPG and virtual meeting technology. The healthcare and fitness industries has also experienced a boom as more and more Americans became aware [...]

By |2021-04-08T09:10:54-07:00March 8th, 2021|
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