It's easy for your marketing department to get caught up in the day-to-day tasks that need to be done. Post this many Facebook updates, tweet this many times, write a blog, check the SEO, create that video, boost that ad, bid on those keywords… The list of daily activities necessary to market our businesses is long and sometimes difficult. We’re always learning—even the marketing experts!—and changing our strategy for better results. But there’s one task that never changes: checking the metrics. When you check your metrics, you’re not just determining how many people you’ve reached. There’s a wealth of information hidden within the numbers. Let’s examine what you can learn every time you check your metrics.