Why (and How) You Should Maintain Instead of Cutting Marketing During Uncertain Times

Many businesses are well aware of the impact the “slow season” can have on their businesses. Retailers and other industries that see peak sales during specific seasons throughout the year often have strategies in place to continue growing their businesses when the going gets tough. Recent events, however, have led many businesses that never typically experience a slow season to [...]

By |2020-03-23T08:45:19-07:00March 23rd, 2020|

Marketing: The Spark That Ignites Your Sales

Image Source Sales and marketing might sound like two similar things, and while they’re certainly related, they each have their own approaches and goals when it comes to garnering leads and closing deals. Sure, they’ve worked fine as separate teams for as long as they’ve been around, but when sales and marketing put their heads together, the results can be [...]

By |2018-01-24T11:10:25-08:00April 23rd, 2015|

How to Market to Each Stage of the Buyer’s Journey

In the digital age, remarkable, relevant content is the key to attracting customers. You know this. But do you know how to tailor that content to fit into each stage of the buyer's journey? The fact that content is king has no doubt been pounded into your head and left a lasting impression. It’s true, though. Buyers actually experience the majority of [...]

By |2018-01-24T11:10:46-08:00March 19th, 2015|

How to Woo Your Customers Into Long-Term Relationships with Inbound Marketing

No matter your marketing strategy, you should consider each and every potential customer as an individual relationship. And yes, I mean like dating. This is exactly how inbound marketing is structured, though you can go a bit too far if you’re not careful. The key is to treat each relationship as fragile from the very beginning. Remember, your customers can [...]

By |2018-01-24T11:23:29-08:00October 9th, 2014|
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