With all the marketing and branding focus on influencer marketing through Facebook, Instagram, and YouTube, email marketing just seems like a thing of the past. Right now, 85% of Generation Z says they use email at least one time per month. That doesn’t sound like a lot to those of us who live in our inboxes every day. These numbers may [...]
Oh, my goodness! Thanksgiving is next week, which means Black Friday is, too. How did 2017 go by so quickly? If you’re looking forward to a busy holiday season, then you’ve probably been planning your marketing efforts for a while now. There may be a few things you’ve forgotten, though. That’s why we pulled together this list of last-minute marketing [...]
Expert marketers still say email marketing is one of the best ways to follow up with your prospects. After all, the people on your email list have raised their hands to say they would like to receive information from you - A perfect, open invitation to nurture and build trust in your brand. Email marketing has been around for nearly [...]
