Why People Want to Share Your Content

When you publish content for your brand, your goal is to provide information to your buyers that helps them decide to buy. Also, however, you want them to share with others, right? The elusive but oh-so-lucrative viral post has been known to change everything for brands that managed to get it right. Creating a post that will go viral isn’t [...]

By |2018-01-24T10:47:19-08:00September 27th, 2017|

What Is a Content Strategy (And Does My Business Need One)?

No matter what your business is—and who your target audience is—you need content. Your content is how you continue to educate and engage buyers. How do they know what your business is all about, unless they can read your website, study your blogs, watch your videos, and engage with you on social media? Maybe you’ve gotten to this point with [...]

By |2021-04-13T04:54:02-07:00September 11th, 2017|

5 Tasks to Build Brand Credibility

Your brand credibility is more perilous than you might think. It takes years to craft a solid reputation, and only a split second to destroy it all. With the enormous reach of social media, one gaffe could reach millions of people in minutes. That’s why it’s so important to constantly monitor your reputation and work hard to continuously build brand [...]

By |2021-04-13T05:24:41-07:00July 21st, 2017|

6 Reasons to Blog for Your Business

Starting—and maintaining—a business blog is hard. We know. Creating a content calendar, conducting research, and setting aside the time to write and publish can take a huge chunk out of your time. That’s why so many companies end up forgoing a blog altogether or only contribute a few times per year. Sure, anything you add to your website can help, [...]

By |2021-04-13T06:00:25-07:00July 13th, 2017|
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