content marketing

4 Tips to Instagram Your B2B Brand

For years, Instagram has been the darling of B2C brands, as the image-friendly platform provides the perfect setting to show off products and share video tutorials. Businesses that sell to other businesses, however, have struggled to find a good use for Instagram as a social marketing tool. Since Instagram has over 800 million monthly users, it may be time to reconsider [...]

By | 2018-01-31T17:23:10+00:00 January 31st, 2018|Marketing Strategy|0 Comments

3 Science-Backed Business Blog Tips to Carry You Into 2018

You have a business blog, don’t you? With so many benefits available to your business, why wouldn’t you? Your company’s blog provides a host of opportunities for you, including: More chances to optimize for search More informed customers Wider reach through social channels Increased traffic to your website Opportunities for convincing and converting However, we also know that content on [...]

By | 2018-01-24T10:45:44+00:00 December 13th, 2017|Content Marketing|0 Comments

3 Last-Minute Marketing Tips to Get You Ready for the Holidays

Oh, my goodness! Thanksgiving is next week, which means Black Friday is, too. How did 2017 go by so quickly? If you’re looking forward to a busy holiday season, then you’ve probably been planning your marketing efforts for a while now. There may be a few things you’ve forgotten, though. That’s why we pulled together this list of last-minute marketing [...]

By | 2018-01-24T10:46:17+00:00 November 16th, 2017|Marketing Strategy|0 Comments

3 Strategy-Altering Things You Can Learn from Your Metrics

It's easy for your marketing department to get caught up in the day-to-day tasks that need to be done. Post this many Facebook updates, tweet this many times, write a blog, check the SEO, create that video, boost that ad, bid on those keywords… The list of daily activities necessary to market our businesses is long and sometimes difficult. We’re always learning—even [...]

By | 2018-01-24T10:46:31+00:00 November 1st, 2017|Marketing Strategy|0 Comments
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