buyer personas

Who’s the Hero in Your Brand Story?

Storytelling is one of the biggest marketing words of the year, just behind influencer in popularity. It’s important to craft stories that reach your buyers, and every story needs a hero. Who do you think that hero is? Is it your brand, swooping in to save the day and solve all of their pain points? There’s certainly an argument to [...]

By | 2018-01-24T10:49:16+00:00 August 23rd, 2017|Brand Strategy|0 Comments

Embracing Your Brand Archetype

One of the points that I can’t stress enough, as a branding and marketing professional, is to know your customer. Your buyer personas are a direct reflection of your brand, so you must know them inside and out before you begin crafting your message. When creating your buyer personas, you may find that many of your customers fit into particular [...]

By | 2018-01-24T11:05:52+00:00 October 10th, 2016|Brand Strategy|0 Comments