It’s almost 2024. If you’re not exploring opportunities for more inclusive marketing, you can be sure you’re very, very far behind your competitors. People want to see themselves in the marketing messages they receive every day. When they don’t, they assume the products and services offered aren’t for them. No one spends money on products and services that aren’t for [...]
Determining your target audience isn’t as easy as simply naming the demographic you to hope will buy your product. It may seem that easy; after all, you created your company, your products, and your services with that specific type of buyer in mind. The problem is that target audiences can change over time as they age—or as your brand ages. [...]
So, you’re ready to launch the next big thing for your brand—maybe a new fiber bar or a delicious new hydrating sports drink. You’ve launched products before; it’s how you got where you are now. As an emerging brand, you’ve learned from the missteps and taken copious notes of the things that work every time. It’s your turn to shine [...]
Storytelling is one of the biggest marketing words of the year, just behind influencer in popularity. It’s important to craft stories that reach your buyers, and every story needs a hero. Who do you think that hero is? Is it your brand, swooping in to save the day and solve all of their pain points? There’s certainly an argument to [...]
