Have you ever seen messaging from a well-known brand that made you shake your head in confusion? Maybe one of your favorite companies released a product or service that just didn’t fit the brand you’ve grown to know and love. A departure from your brand mission and vision could happen if you’re not careful, and the result is always confusion [...]
Social media has become one of the most important tools in a brand’s toolbox, but it’s a waste of time if you don’t know how to use it. Your messaging must be crafted with the sole intention of supporting and reinforcing your brand. There are several working parts that need your attention. Let’s explore them to make sure you’re doing [...]
One of the points that I can’t stress enough, as a branding and marketing professional, is to know your customer. Your buyer personas are a direct reflection of your brand, so you must know them inside and out before you begin crafting your message. When creating your buyer personas, you may find that many of your customers fit into particular [...]
Whether you’re an established business or just getting started, developing your brand is always a must. Knowing who you are, what your message is, and how to get that message to buyers is the most important aspect of your marketing. Starting without understanding your brand will only lead to confused buyers and lackluster revenue. Even if you have a pretty [...]
