brand story

Telling Your Brand Story Through Images

A picture is worth a thousand words. That’s how that old saying goes. When it comes to telling your brand story, this old-school catchphrase is right on the money. According to the latest studies, we remember 10% of information we heard three days later, but we remember 65% of information we saw. There is no way to deny that images [...]

By | 2018-01-24T10:15:06+00:00 January 10th, 2018|Brand Strategy|0 Comments

Who’s the Hero in Your Brand Story?

Storytelling is one of the biggest marketing words of the year, just behind influencer in popularity. It’s important to craft stories that reach your buyers, and every story needs a hero. Who do you think that hero is? Is it your brand, swooping in to save the day and solve all of their pain points? There’s certainly an argument to [...]

By | 2018-01-24T10:49:16+00:00 August 23rd, 2017|Brand Strategy|0 Comments

How to Craft Your Brand Story

 Source As we’ve seen, consumers have the power to change a brand’s story. No brand, no matter how large or small, is so powerful that they don’t need to worry about consumers’ effects on their bottom line. Consider the new brand story of Apple, which has recently faced backlash regarding faulty software updates and, worse, phones that bend when crammed [...]

By | 2018-01-24T11:24:04+00:00 October 2nd, 2014|Brand Strategy|0 Comments