3 Branding Goofs That Could Change Your Image

Have you ever seen messaging from a well-known brand that made you shake your head in confusion? Maybe one of your favorite companies released a product or service that just didn’t fit the brand you’ve grown to know and love. A departure from your brand mission and vision could happen if you’re not careful, and the result is always confusion [...]

By |2021-04-13T04:29:53-07:00May 30th, 2017|

5 Tips to Fix a Bad Business Reputation

Your brand is your most important asset. How your buyers perceive your company determines whether or not they’ll make a purchase, refer you to other customers, and—most importantly—come back for more. That relationship between you and your buyers is a lot more fragile than you might think. One PR disaster may be all that stands between you and a bad [...]

By |2018-01-24T10:53:37-08:00April 13th, 2017|

Did Brands Braving Controversy After Super Bowl Ads Stray from Vision?

For many, the Super Bowl ads aired during the game on Sunday were a big hit. For others, a miss and a reason to boycott. The hype surrounding the controversial Budweiser ad swirled early and strong, with hashtags forming on Twitter near the beginning of last week. The commercial from 84 Lumber, however, was a surprise offering that no one saw coming. [...]

By |2021-04-13T04:52:39-07:00February 7th, 2017|

When (and How) to Use Humor in Your Social Media Engagement

If you pay attention to marketing news, then you’ve probably heard a few things about Wendy’s in the past few days. The fast food giant has used social media engagement to flame more than its burgers lately. The good-natured roast started when a Twitter user accused Wendy’s of lying about their never-frozen beef. What followed has become the stuff of [...]

By |2018-01-24T10:57:03-08:00January 6th, 2017|
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