Contact Info: (714) 595-0963,



Do you know what people are saying about your business? Let’s control the narrative.

Your customers only know what you tell them. Are they getting the right information? With a branding and marketing strategy in place, you hold the power. Think of your strategy like a map to a brand new place—and that place is success.

Together, we’ll dig deep into the heart of your company, learn your mission, vision, and unique value. Then, we’ll help you develop marketing campaigns that reach your buyers on every level—their heads, hearts, and wallets.

Have you been approaching your strategy from the other end, with Facebook and a blog but no real brand strategy? From your website design to SEO and content marketing to social media, your marketing strategy should guide consumers through the buying cycle without compromising your brand. You’ll build relationships with your customers instead of cutting your prices again and again.

Your end result, your final destination, is brand equity. Brand equity that is uniquely you and brings tremendous value to your company and your bottom line.

Strategy first. Always. Are you ready to get started?

Knowing Your Distinct Value is Critical for Business Growth


Marketing Initiative Worx worked with me on a marketing strategy and execution for my emerging consumer product business. They immediately engaged with the brand and business goals, and organized a strategy and workplan to exploit opportunities for increasing brand awareness in the marketplace. Liz and her team are extremely focused, sharp professionals and have a great work ethic. They brought clarity to the project and became a useful sounding board for my ideas while giving me experienced guidance and clear direction. They are a great resource.

Jackie O.Founder & President, Moxxie Essential Care, LLC

Liz and her team are simply fantastic. Given a highly competitive and price-driven industry, my company was looking at different avenues to increase our growth, with lackluster results. Liz and her team sat down with us, quickly accessed our situation, and devised a marketing lead generation plan to both increase our client base as well as nurture and up-sell our current client base. We couldn’t be happier with the results; the response is tremendous. We highly recommend Marketing Initiative Worx. The have great ideas, timely execution, and well-thought-out strategies and executable plans.

Terri LynnOwner, TAB Hardware

Liz and her team at Marketing Initiative Worx are simply amazing. We were at a critical point in our business where we needed to merge three companies together under one brand. They quickly devised a brand strategy and identity that perfectly encompassed our brand voice and position. They then developed an on-point marketing plan and executed it flawlessly. Liz and her team went above and beyond to make this launch a huge success, all within a very short timeframe. She and her team are true marketing wizards, always professional, and fun to work with.

CindyChief Strategy Officer, CME Corp.

Liz and her team play an integral part in launching and growing our Seneca Snacks product brands. Their knowledge and insights provide us with actionable strategies and executable plans that meet and exceed our goals. Always professional, thoughtful, and very responsive, their team is meticulous in making sure our brand voice is always in sync, all efforts are analyzed and measured, and they provide on-going recommendations to maximize our brand’s impact and budget; they deliver.

KathyVP, Category Management