Contact Info: (714) 595-0963, lpapagni@marketingiw.com

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Solve the Branding Mystery: What Branding is….and Definitely Isn’t

Your brand is more important than ever. If you’re still struggling to define your company and personal brands, your starting line is right here. We’ll cover the history and definition of branding so you can make sure you’re on the right track. Once you demystify the branding process, you’ll have a better idea of your company’s true identity.


3 Easy Steps to Becoming an Author… of Your Brand Story

With a clear idea of what a brand really is, you can begin authoring your brand story. It’s up to you to show your buyers who you are and why your company exists. We’ll also cover what to do when buyers manage to change your brand story.


Avoid the Biggest Branding Disaster of All: Always Put Your Brand Strategy First

One of the biggest mistakes companies make is putting their marketing before their brand. We’ll show you why the best strategy always considers the brand first. Then, we’ll talk about how you can apply your brand standards to your marketing strategy.


The Quest for Instant Recognition: Tips for Consistent Brand Messaging

Your marketing strategy will collapse if you don’t have a consistent message that reflects your brand. We’ll talk you through your company’s voice, buyer personas, and marketing channels. You’ll then learn how to share marketing messages through all outlets without compromising your brand message.

Big Fans Equal Big Bottom Line: Who are Your Brand Advocates?

Sharing your brand message through social media channels often results in a bigger fan base. These fans can become your biggest advocates, but you have to approach brand advocacy carefully. Learn how to find the perfect fans by asking the right questions and applying the proper requirements. Your bottom line will thank you.

Knowing Your Distinct Value is Critical for Business Growth

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I had the pleasure of inviting Liz to speak on a panel at the International Coach Federation – Orange County Chapter. The goal of the panel was to provide useful information to our members on how to build and grow a successful business. Liz was a big hit providing us with a wealth of useful information on branding and the best way to market our businesses. I highly recommend Liz as a speaker and for business owners looking to build and grow their businesses.

LindaCEO, Linda Denton
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I have worked with Liz for over ten years. Every time we collaborate I’m reminded of what a rarity she is in this business. She has one of the most well-rounded marketing skill sets I have ever seen. She always thinks strategically, yet knows when it’s simply time to get to Point B as fast as you can. Nor have I ever met anyone who undertakes a project with as much grit and determination. She’s a great gal to have in your corner.

MichaelCEO, Creative Director, Copywriter Extraordinaire
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I have worked with Liz for over six years, and am consistently impressed with her strategic mind, leadership, work ethic and professionalism. Liz is a brilliant strategist, and is both thoughtful and innovative in her approach to applying consumer insights to marketing communications. The campaigns she creates to drive consumer trial and awareness are based on sound strategy and research, along with flawless program execution.

Liz is one of the hardest workers I know, and is a true joy to work with. She has my highest recommendation.

LindaCEO, Girlpower Marketing
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Liz worked with me on a marketing strategy and execution for my young, emerging consumer product business. She immediately engaged with the brand, my business goals and organized a strategy and work plan to exploit opportunities for increasing brand awareness in the marketplace. Liz is extremely focused, a sharp professional and has a great work ethic. She brought clarity to the project and became a useful sounding board for my ideas while giving me experienced guidance and clear direction. Liz is a great resource.

Jackie O.Founder & President, Moxxie Essential Care, LLC

Liz is simply fantastic. Given a highly competitive, and price driven industry, my company was looking at different avenues to increase our growth, with lack luster results. Liz sat down with us, quickly accessed our situation, and devised a marketing lead generation plan to both increase our client base as well as nurture and up sell our current client base. To date, I couldn’t be happier with the results; the response has been tremendous. We plan to continue working with Liz for all our marketing needs, and highly recommend her. She has great ideas, timely execution, and well thought-out strategies and executable plans.

Terri LynnOwner, TAB Hardware

Liz and her team at Marketing Initiative Worx are simply amazing. We were at a critical point in our business where we needed to merge three companies together under one brand. She quickly devised a brand strategy and identity, that perfectly encompassed our brand voice and position. She then developed an on-point marketing plan and executed it flawlessly. Liz and her team went above and beyond to make this launch a huge success, all within a very short timeframe. She is a true marketing wizard, always professional, and fun to work with.

CindyChief Strategy Officer, CME Corp.