Contact Info: (714) 595-0963, lpapagni@marketingiw.com

topics

Solve the Branding Mystery: What Branding is….and Definitely Isn’t

Your brand is more important than ever. If you’re still struggling to define your company and personal brands, your starting line is right here. We’ll cover the history and definition of branding so you can make sure you’re on the right track. Once you demystify the branding process, you’ll have a better idea of your company’s true identity.


3 Easy Steps to Becoming an Author… of Your Brand Story

With a clear idea of what a brand really is, you can begin authoring your brand story. It’s up to you to show your buyers who you are and why your company exists. We’ll also cover what to do when buyers manage to change your brand story.


Avoid the Biggest Branding Disaster of All: Always Put Your Brand Strategy First

One of the biggest mistakes companies make is putting their marketing before their brand. We’ll show you why the best strategy always considers the brand first. Then, we’ll talk about how you can apply your brand standards to your marketing strategy.


The Quest for Instant Recognition: Tips for Consistent Brand Messaging

Your marketing strategy will collapse if you don’t have a consistent message that reflects your brand. We’ll talk you through your company’s voice, buyer personas, and marketing channels. You’ll then learn how to share marketing messages through all outlets without compromising your brand message.

Big Fans Equal Big Bottom Line: Who are Your Brand Advocates?

Sharing your brand message through social media channels often results in a bigger fan base. These fans can become your biggest advocates, but you have to approach brand advocacy carefully. Learn how to find the perfect fans by asking the right questions and applying the proper requirements. Your bottom line will thank you.

Knowing Your Distinct Value is Critical for Business Growth

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Marketing Initiative Worx worked with me on a marketing strategy and execution for my emerging consumer product business. They immediately engaged with the brand and business goals, and organized a strategy and workplan to exploit opportunities for increasing brand awareness in the marketplace. Liz and her team are extremely focused, sharp professionals and have a great work ethic. They brought clarity to the project and became a useful sounding board for my ideas while giving me experienced guidance and clear direction. They are a great resource.

Jackie O.Founder & President, Moxxie Essential Care, LLC

Liz and her team are simply fantastic. Given a highly competitive and price-driven industry, my company was looking at different avenues to increase our growth, with lackluster results. Liz and her team sat down with us, quickly accessed our situation, and devised a marketing lead generation plan to both increase our client base as well as nurture and up-sell our current client base. We couldn’t be happier with the results; the response is tremendous. We highly recommend Marketing Initiative Worx. The have great ideas, timely execution, and well-thought-out strategies and executable plans.

Terri LynnOwner, TAB Hardware

Liz and her team at Marketing Initiative Worx are simply amazing. We were at a critical point in our business where we needed to merge three companies together under one brand. They quickly devised a brand strategy and identity that perfectly encompassed our brand voice and position. They then developed an on-point marketing plan and executed it flawlessly. Liz and her team went above and beyond to make this launch a huge success, all within a very short timeframe. She and her team are true marketing wizards, always professional, and fun to work with.

CindyChief Strategy Officer, CME Corp.

Liz and her team play an integral part in launching and growing our Seneca Snacks product brands. Their knowledge and insights provide us with actionable strategies and executable plans that meet and exceed our goals. Always professional, thoughtful, and very responsive, their team is meticulous in making sure our brand voice is always in sync, all efforts are analyzed and measured, and they provide on-going recommendations to maximize our brand’s impact and budget; they deliver.

KathyVP, Category Management