Solve the Branding Mystery: What Branding is….and Definitely Isn’t
Your brand is more important than ever. If you’re still struggling to define your company and personal brands, your starting line is right here. We’ll cover the history and definition of branding so you can make sure you’re on the right track. Once you demystify the branding process, you’ll have a better idea of your company’s true identity.
3 Easy Steps to Becoming an Author… of Your Brand Story
With a clear idea of what a brand really is, you can begin authoring your brand story. It’s up to you to show your buyers who you are and why your company exists. We’ll also cover what to do when buyers manage to change your brand story.
Avoid the Biggest Branding Disaster of All: Always Put Your Brand Strategy First
One of the biggest mistakes companies make is putting their marketing before their brand. We’ll show you why the best strategy always considers the brand first. Then, we’ll talk about how you can apply your brand standards to your marketing strategy.
The Quest for Instant Recognition: Tips for Consistent Brand Messaging
Your marketing strategy will collapse if you don’t have a consistent message that reflects your brand. We’ll talk you through your company’s voice, buyer personas, and marketing channels. You’ll then learn how to share marketing messages through all outlets without compromising your brand message.
Big Fans Equal Big Bottom Line: Who are Your Brand Advocates?
Sharing your brand message through social media channels often results in a bigger fan base. These fans can become your biggest advocates, but you have to approach brand advocacy carefully. Learn how to find the perfect fans by asking the right questions and applying the proper requirements. Your bottom line will thank you.