Contact Info: (714) 595-0963, lpapagni@marketingiw.com

product launches

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The success of your new product rests on the strength of your brand. Have you built a firm foundation?

Our team will help you further define your target audience, understand their pain points and how your product alleviates them, and then get right to work building a launch strategy. We then build a marketing plan that incorporates only those communication channels that your target deems credibility and looks to for purchase consideration.

A product launch shouldn’t be hard or take an extraordinary amount of time. It just takes the right tools, experience, and a true understanding of your brand to succeed. Your goal—and ours—is to bring maximum awareness and drive purchases. The stronger your brand, the more effective your marketing will be.

You deserve a partner who understands your buyer personas, products, and brand identity as well as you do. We will work with you from concept to victory.

Knowing Your Distinct Value is Critical for Business Growth

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Marketing Initiative Worx worked with me on a marketing strategy and execution for my emerging consumer product business. They immediately engaged with the brand and business goals, and organized a strategy and workplan to exploit opportunities for increasing brand awareness in the marketplace. Liz and her team are extremely focused, sharp professionals and have a great work ethic. They brought clarity to the project and became a useful sounding board for my ideas while giving me experienced guidance and clear direction. They are a great resource.

Jackie O.Founder & President, Moxxie Essential Care, LLC

Liz and her team are simply fantastic. Given a highly competitive and price-driven industry, my company was looking at different avenues to increase our growth, with lackluster results. Liz and her team sat down with us, quickly accessed our situation, and devised a marketing lead generation plan to both increase our client base as well as nurture and up-sell our current client base. We couldn’t be happier with the results; the response is tremendous. We highly recommend Marketing Initiative Worx. The have great ideas, timely execution, and well-thought-out strategies and executable plans.

Terri LynnCEO, TAB Hardware

Liz and her team at Marketing Initiative Worx are simply amazing. We were at a critical point in our business where we needed to merge three companies together under one brand. They quickly devised a brand strategy and identity that perfectly encompassed our brand voice and position. They then developed an on-point marketing plan and executed it flawlessly. Liz and her team went above and beyond to make this launch a huge success, all within a very short timeframe. She and her team are true marketing wizards, always professional, and fun to work with.

CindyChief Strategy Officer, CME Corp.

Liz and her team play an integral part in launching and growing our Seneca Snacks product brands. Their knowledge and insights provide us with actionable strategies and executable plans that meet and exceed our goals. Always professional, thoughtful, and very responsive, their team is meticulous in making sure our brand voice is always in sync, all efforts are analyzed and measured, and they provide on-going recommendations to maximize our brand’s impact and budget; they deliver.

KathyVP, Category Management