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Content has the power to convert prospects to customer. Does your content measure up?

Your content is a bridge between your customers and your company, where your distinct value sets you apart from your competitors. It should inform and inspire. It should also move consumers through the buying journey.

Your content is important for many reasons. First, you have the opportunity to establish yourself and your company as leaders in your industry. Through thought leadership and quality information, you connect with your buyers. Seek out every pain point and then work to soothe that pain through the content on your website, social media platforms, blogs, newsletters, emails and other communications.

Content also, when done correctly, boosts your search engine results. Google and other search engines give preference to websites with quality content and punish those that provide little value. Your brand should be evident in every word, image, and video. Otherwise, you’ll only confuse your customers and lose your rank on search engines.

With a content strategy developed with your brand in mind, you can tell your story, build solid relationships with customers, and develop brand advocates that will come back over and over. Even better, you can journey with your customers through the buying process, from prospect all the way to loyal customer.

Let us show you how it’s done.

Knowing Your Distinct Value is Critical for Business Growth


Marketing Initiative Worx worked with me on a marketing strategy and execution for my emerging consumer product business. They immediately engaged with the brand and business goals, and organized a strategy and workplan to exploit opportunities for increasing brand awareness in the marketplace. Liz and her team are extremely focused, sharp professionals and have a great work ethic. They brought clarity to the project and became a useful sounding board for my ideas while giving me experienced guidance and clear direction. They are a great resource.

Jackie O.Founder & President, Moxxie Essential Care, LLC

Liz and her team are simply fantastic. Given a highly competitive and price-driven industry, my company was looking at different avenues to increase our growth, with lackluster results. Liz and her team sat down with us, quickly accessed our situation, and devised a marketing lead generation plan to both increase our client base as well as nurture and up-sell our current client base. We couldn’t be happier with the results; the response is tremendous. We highly recommend Marketing Initiative Worx. The have great ideas, timely execution, and well-thought-out strategies and executable plans.

Terri LynnOwner, TAB Hardware

Liz and her team at Marketing Initiative Worx are simply amazing. We were at a critical point in our business where we needed to merge three companies together under one brand. They quickly devised a brand strategy and identity that perfectly encompassed our brand voice and position. They then developed an on-point marketing plan and executed it flawlessly. Liz and her team went above and beyond to make this launch a huge success, all within a very short timeframe. She and her team are true marketing wizards, always professional, and fun to work with.

CindyChief Strategy Officer, CME Corp.

Liz and her team play an integral part in launching and growing our Seneca Snacks product brands. Their knowledge and insights provide us with actionable strategies and executable plans that meet and exceed our goals. Always professional, thoughtful, and very responsive, their team is meticulous in making sure our brand voice is always in sync, all efforts are analyzed and measured, and they provide on-going recommendations to maximize our brand’s impact and budget; they deliver.

KathyVP, Category Management