Marketing Strategy Archives - Page 5 of 25

Why Influencer Marketing Works and How to Use It in Your 2022 Ecommerce Marketing Campaigns

Influencer marketing is nothing new, though for decades it was known as endorsements. The difference between the endorsements of yesteryear and today’s influencer marketing is that celebrity status is no longer necessary to reach wide audiences. In fact, the latest statistics prove that micro- and nano-influencers get better engagement on their promotional posts than celebrities, though their follower numbers may [...]

By Liz Papagni|2021-10-12T08:31:17-07:00October 12th, 2021|

$startup fractional CMO$

When to Bring a Fractional CMO Into Your Startup

As a startup founder, you have a lot on your plate. You have your idea, your product. You have your business plan. You have funding. You have your partners. You have your…marketing? With so much to think about when starting a business, sometimes marketing gets shuffled aside. Many make the mistake of believing their new product or service is so [...]

By Liz Papagni|2021-09-29T07:21:50-07:00September 29th, 2021|

Jewelry Ecommerce: What to Learn from 5 Established and Emerging Brands

This year alone, US consumers will spend more than $933 billion on ecommerce purchases. Accessories, such as jewelry, will see growth of more than 23%. In other words, if your jewelry isn’t available for online purchase, then you’re missing out. It’s not enough to simply have an online store anymore, though. Online stores are accessible by all, while brick-and-mortar stores [...]

By Liz Papagni|2021-08-23T08:46:37-07:00August 23rd, 2021|

Your 2022 Marketing Strategy: What to Keep, Change, and Start

Both in-person and online shopping are seeing increases in their respective numbers. No one has a crystal ball, so marketers must continue to think on their feet as trends begin, change, and fade away. Fortunately, we can use our observations to form a 2022 marketing strategy. Trial and error through 2020 and the first part of 2021 has given marketers [...]

By Liz Papagni|2021-08-03T08:43:02-07:00August 3rd, 2021|