While changes in digital privacy have been well received by general consumers, they’ve made life a bit harder for marketers. The ability to track buyer behavior has been the cornerstone for providing relevant and personalized ads through various platforms, including PPC and social media. It’s true that Apple and Google have certainly put a damper on marketing and advertising efforts. [...]
With Thanksgiving just behind us, holiday marketing is already in full gear. If you haven’t started already, you’re late. That doesn’t mean you don’t have time to pull together some powerful marketing ideas for your local business. If you really want to grab some attention, these tips will help. Adjust Your Target Audience One thing many retailers forget to consider during the [...]
We know influencer marketing works; we also know why it works. Word of mouth is powerful, even when those words come from someone we only know on social media. However, influencer marketing often brings to mind recipe videos, makeup tutorials, fashion subscription unboxing videos, and other consumer-focused marketing content. For that reason, B2B brands may believe influencer marketing simply isn’t [...]
There is a special art to creating a luxury brand that goes beyond a top-notch product, though that’s certainly the beginning of your journey. You have many steps to think about along the way, not the least of which is how to ensure scarcity and exclusivity synonymous with luxury goods. These six tips will help you discover the most important [...]
