Source We’ve all heard the saying: content is king. Is it, really? Let’s consider the content you provide your customers for a moment. Is there anything remotely royal about it? With the latest changes to Google’s algorithms, content is more important than ever—but not just content. You have to provide quality content. If you’re not, then the crown is [...]
Source Are you even aware how important content is to your brand? And not just the content on your website, though that’s probably the most important. Any message you release to the world has an impact on your brand. To control your brand story, you must have complete control of your content. Still not sure how powerful your content is? [...]
Source A business blog for your brand is one of the most important tools in your marketing arsenal. Sure, you’ve got all the statistics to support the need for a blog, such as 55% more traffic and costs of 62% less per lead. What you may not realize, however, is that blogging is imperative for your brand. This is your [...]
How would your customers rate your content marketing strategy? Is it mediocre, or something truly remarkable? Here’s a hint: if it’s outstanding, your audience will let you know through their comments and shares. Thought leader Joe Pulizzi once shared a humorous story about a brand that thought their content was “good” because it was getting done. Unfortunately, that’s no longer [...]
