With over one billion users on YouTube, it’s easy to see that video content isn’t going anywhere soon. In fact, as Gen Y and Gen Z continue to explore their own spending power, brands have discovered that video content is often the preferred medium for engagement. Does that mean you should set out right away to start creating video content [...]
Source The podcast medium has been growing at a steady pace for the last few years. You probably have a few that you like to listen to on your daily commute, or while working out or doing household chores. That’s one of the reasons podcasts have seen such a steady growth. It’s a medium that allows listeners to multi-task while [...]
Our Expert Tips in Content, Social Media & Optimization Will Help You Make It Happen Most of us are up to our ears (and elbows) in 2016 marketing planning. We’re pouring over year-to-date business results and brainstorming new tactics for SEO, conversions, social media – the list goes on and on. Will this be the year you finally optimize your [...]
It’s getting harder and harder to reach your audience on cluttered apps and social media sites like Facebook, especially without big advertising budgets. So what’s a marketer to do? The first step is to know your target customers well. Where are they online? What type of content engages them? Where do your current traffic and conversions come from? Answer these [...]
