Source A business blog for your brand is one of the most important tools in your marketing arsenal. Sure, you’ve got all the statistics to support the need for a blog, such as 55% more traffic and costs of 62% less per lead. What you may not realize, however, is that blogging is imperative for your brand. This is your [...]
Source When marketing your brand to the masses, content is your most valuable tool. Don’t be fooled into believing that content is simply the text on your blog or website, however. You can convey your brand values and identity through various media, with one of the most powerful being video. Research shows that 59% of consumers prefer to watch a [...]
Source After forming your company, your first instinct is probably to begin spreading the word as quickly as possible. Time passes, and before you know it, you’re focused entirely on marketing and sales. After all, how can you have a company if you don’t have any consumers? Reaching your target audience is extremely important—so important that many focus on their [...]
Source By this point, we’re all aware of what a brand is, right? At least, when we consider giant companies like Coca-Cola, Apple, Nike, and McDonald’s, we know what a brand is. What about companies that don’t have the marketing budgets for celebrity endorsements and global television spots? How can those small-to medium-sized businesses develop a recognizable and respectable brand [...]
