Source With the New Year approaching quickly, you may have your mind on holiday parties and vacation days. If you haven’t focused thoughts on your brand, you could start 2015 with a fizzle instead of a bang. See, branding has never been more important, especially now that companies have the ability to reach buyers at any time of the day [...]
Source Hashtags are probably nothing new to you, especially if you’ve been using social media for marketing in any way. If you don’t have a serious strategy for branding with hashtags in place, however, you might not get any benefits. Why would you bother with hashtagged phrases if they’re not helping your brand? Besides appearing culturally relevant, of course. The hashtag [...]
Source Branding encompasses so many different principles and ingredients that many times companies mistake one of the parts for their brand as a whole. Are you guilty of labeling the wrong things your “brand”? Do you even know what these pieces and parts are? Let’s take a look. Your Brand Is Not Your Logo Yes, your logo is the symbol [...]
Website design is daunting, to say the very least. Even with a DIY program, you still must customize your company’s site enough to stand apart from other. Help from a web developer is always beneficial, but even they can’t provide all the assistance you need. What could possibly be missing from a website crafted by a professional developer? Your brand. [...]
