It’s almost 2024. If you’re not exploring opportunities for more inclusive marketing, you can be sure you’re very, very far behind your competitors. People want to see themselves in the marketing messages they receive every day. When they don’t, they assume the products and services offered aren’t for them. No one spends money on products and services that aren’t for [...]
There is a special art to creating a luxury brand that goes beyond a top-notch product, though that’s certainly the beginning of your journey. You have many steps to think about along the way, not the least of which is how to ensure scarcity and exclusivity synonymous with luxury goods. These six tips will help you discover the most important [...]
The beauty and personal care industry is expected to top $80 billion in revenue this year and shows no signs of slowing. While brands and products may differ between generations, all generations are considered target markets for beauty and skin care products, from Generation Z to Baby Boomers. Understanding your target audience is key, but you should also be aware [...]
We’ve all seen the heartwarming, amusing, informative social media posts that make the rounds for Coca-Cola, Doritos, and Campbell’s. Brands like Kellogg’s, Ben & Jerry’s, and Oreo have been dominating the social media and digital marketing landscape for years. Even healthy brands like Chobani, Clif, and Kind are muscling their way into the spotlight—and buyers’ consciousness—through the use of various [...]
