When Your Personal Brand Disrupts Your Business

As a business owner, a brand, you have a vision and a mission that’s yours alone. You built your company on that vision, right? So, what happens when your beliefs disrupt the brand you’ve worked so hard to build? It doesn’t seem possible that your own beliefs could harm a business that you built with those same values, but the [...]

By |2021-04-13T05:17:52-07:00December 14th, 2016|

What Does Your Brand Voice Sound Like to Customers?

For just a moment, think about those horrifying American Idol auditions the network once gleefully aired. You know the ones—where the singer could walk through the door with swagger, brag for a few minutes about how amazing he was, and then proceed to screech the house down in a ten-second audition, because that’s the longest the judges could listen without [...]

By |2021-04-13T05:20:18-07:00September 30th, 2016|

The Power of Podcasting: Get Your Brand Heard

Source The podcast medium has been growing at a steady pace for the last few years. You probably have a few that you like to listen to on your daily commute, or while working out or doing household chores. That’s one of the reasons podcasts have seen such a steady growth. It’s a medium that allows listeners to multi-task while [...]

By |2021-04-13T05:21:04-07:00July 9th, 2016|

Your Checklist for Choosing the Right Marketing Partner

Source “Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.” – Kevin Roberts CEO Saatchi & Saatchi Every marketing company out there wants to be your “marketing partner,” but do they really know what that means? Do you know what [...]

By |2021-04-13T05:22:15-07:00March 5th, 2015|
Go to Top