Brand Management

Managing Your Brand Across Multiple Platforms

Today’s consumers use a staggering amount of screens. In fact, it’s estimated that Millennials use three screens at any given time, and Generation Z spends time on five or more screens. In other words, if you want your message heard and seen, you must figure out how to reach these buyers on tablets, phones, televisions, laptops, and desktops. Let’s Get [...]

By | 2018-01-24T10:50:59+00:00 June 20th, 2017|Brand Management|0 Comments

3 Branding Goofs That Could Change Your Image

Have you ever seen messaging from a well-known brand that made you shake your head in confusion? Maybe one of your favorite companies released a product or service that just didn’t fit the brand you’ve grown to know and love. A departure from your brand mission and vision could happen if you’re not careful, and the result is always confusion [...]

By | 2018-01-24T10:52:26+00:00 May 30th, 2017|Brand Management, Brand Strategy|0 Comments

5 Tips to Fix a Bad Business Reputation

Your brand is your most important asset. How your buyers perceive your company determines whether or not they’ll make a purchase, refer you to other customers, and—most importantly—come back for more. That relationship between you and your buyers is a lot more fragile than you might think. One PR disaster may be all that stands between you and a bad [...]

By | 2018-01-24T10:53:37+00:00 April 13th, 2017|Brand Management|0 Comments

Putting Your Brand Advocates to Work with Influencer Marketing

This year, 87% of marketers plan to launch at least one influencer marketing campaign. Social proof is huge for Millennials and the up-and-coming Generation Z, and influencer marketing is one of the most effective ways to provide that validation they seek. All you have to do is find the right influencers and put them to work. Believe it or not, [...]

By | 2018-01-24T10:53:57+00:00 March 24th, 2017|Brand Management, Brand Strategy|0 Comments
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