Contact Info: (714) 595-0963,



It’s not enough to stand out from the crowd. You have to make sure that crowd is talking about you, too.

No one knows your business better than you do, so it’s up to you to ask yourself all the hard questions about your brand. The problem is, you may not even know which questions are the right questions. That’s why collaborating with someone with specific branding knowledge makes all the difference.

How do you make sure customers choose your company? Are you known for the lowest prices, or have you carefully cultivated an identity that fully encompasses your products, services, and—above all—your passion? Without a solid brand strategy in place, you’ll always rely on price to bring you customers. Is that really all you want people to know and feel about your business?

Do you know why customers buy or don’t buy from you? Do you know how you compare to your competitors? Do you understand where you fit in your market? No worries. Our process starts with a brand audit and ends with a distinct position and relevant value for your company.

With a true brand identity in place, customers will come to you because of who you are and how you exclusively satisfy their needs.

Doesn’t that sound better?

Knowing Your Distinct Value is Critical for Business Growth


Marketing Initiative Worx worked with me on a marketing strategy and execution for my emerging consumer product business. They immediately engaged with the brand and business goals, and organized a strategy and workplan to exploit opportunities for increasing brand awareness in the marketplace. Liz and her team are extremely focused, sharp professionals and have a great work ethic. They brought clarity to the project and became a useful sounding board for my ideas while giving me experienced guidance and clear direction. They are a great resource.

Jackie O.Founder & President, Moxxie Essential Care, LLC

Liz and her team are simply fantastic. Given a highly competitive and price-driven industry, my company was looking at different avenues to increase our growth, with lackluster results. Liz and her team sat down with us, quickly accessed our situation, and devised a marketing lead generation plan to both increase our client base as well as nurture and up-sell our current client base. We couldn’t be happier with the results; the response is tremendous. We highly recommend Marketing Initiative Worx. The have great ideas, timely execution, and well-thought-out strategies and executable plans.

Terri LynnOwner, TAB Hardware

Liz and her team at Marketing Initiative Worx are simply amazing. We were at a critical point in our business where we needed to merge three companies together under one brand. They quickly devised a brand strategy and identity that perfectly encompassed our brand voice and position. They then developed an on-point marketing plan and executed it flawlessly. Liz and her team went above and beyond to make this launch a huge success, all within a very short timeframe. She and her team are true marketing wizards, always professional, and fun to work with.

CindyChief Strategy Officer, CME Corp.

Liz and her team play an integral part in launching and growing our Seneca Snacks product brands. Their knowledge and insights provide us with actionable strategies and executable plans that meet and exceed our goals. Always professional, thoughtful, and very responsive, their team is meticulous in making sure our brand voice is always in sync, all efforts are analyzed and measured, and they provide on-going recommendations to maximize our brand’s impact and budget; they deliver.

KathyVP, Category Management