Social Media Trends Every CMO Should Know in 2022

Knowing the trends before they become trends is necessary for successful social media marketing. In 2021, more than 72% of Americans used social media platforms on a regular basis. If you want to keep those users’ attention, it’s imperative to stay up to date with current and upcoming trends in social media marketing. That may sound like a tall order with trends coming [...]

By |2022-02-07T07:44:05-08:00February 7th, 2022|

5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business

If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines and supports your brand, provides cohesive messaging, grows brand and product awareness, and provides measurable results. That requires more than one social media “expert” at the wheel. You need real marketing leadership. Companies that dedicate [...]

By |2022-01-12T13:01:10-08:00January 12th, 2022|

Attention-Grabbing Ideas to Market Your Local Business for the 2021 Holiday Season

With Thanksgiving just behind us, holiday marketing is already in full gear. If you haven’t started already, you’re late. That doesn’t mean you don’t have time to pull together some powerful marketing ideas for your local business. If you really want to grab some attention, these tips will help. Adjust Your Target Audience One thing many retailers forget to consider during the [...]

By |2021-12-07T15:11:56-08:00December 7th, 2021|

4 Tips for Effective B2B Influencer Marketing

We know influencer marketing works; we also know why it works. Word of mouth is powerful, even when those words come from someone we only know on social media. However, influencer marketing often brings to mind recipe videos, makeup tutorials, fashion subscription unboxing videos, and other consumer-focused marketing content. For that reason, B2B brands may believe influencer marketing simply isn’t [...]

By |2021-11-18T07:17:23-08:00November 18th, 2021|
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