How to Surround Yourself with the Right Mentors

  Mentors are valuable to anyone who wants to grow in their career, regardless of what that career may be. In marketing, however, mentors can open doors to a host of benefits that go beyond the usual perks that these relationships offer. The knowledge gleaned from marketing mentors goes beyond the insight into negotiation tactics, networking opportunities, and career resources. [...]

By |2022-05-12T08:13:00-07:00May 12th, 2022|

The 3 ROI Formulas Marketers Should Know

Measuring success as a marketer is crucial for several reasons. First, you have concrete proof that what you’re doing works or doesn’t work. Not only does this help you justify the work you’re doing, but also this information can be used to tweak, overhaul, or even scrap your current marketing campaigns. Second, you can determine where your budget has the [...]

By |2022-04-26T08:31:38-07:00April 26th, 2022|

How Changes in Digital Privacy Are Affecting Marketing Strategies

While changes in digital privacy have been well received by general consumers, they’ve made life a bit harder for marketers. The ability to track buyer behavior has been the cornerstone for providing relevant and personalized ads through various platforms, including PPC and social media. It’s true that Apple and Google have certainly put a damper on marketing and advertising efforts. [...]

By |2022-03-29T10:52:33-07:00March 29th, 2022|

The Difference Between Marketing Leadership and Management

Many make the mistake of believing that marketing leadership and management are interchangeable terms. While there may be some overlap in the broad functions of both jobs, there are distinct differences between the two positions. Expecting one to perform the tasks of both management and leadership could leave all involved feeling frustrated and shortchanged. By realizing the differences between the [...]

By |2022-03-01T11:58:13-08:00March 1st, 2022|
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