5 Tasks to Build Brand Credibility

Your brand credibility is more perilous than you might think. It takes years to craft a solid reputation, and only a split second to destroy it all. With the enormous reach of social media, one gaffe could reach millions of people in minutes. That’s why it’s so important to constantly monitor your reputation and work hard to continuously build brand [...]

By | 2018-01-24T10:49:49+00:00 July 21st, 2017|Brand Strategy|0 Comments

6 Reasons to Blog for Your Business

Starting—and maintaining—a business blog is hard. We know. Creating a content calendar, conducting research, and setting aside the time to write and publish can take a huge chunk out of your time. That’s why so many companies end up forgoing a blog altogether or only contribute a few times per year. Sure, anything you add to your website can help, [...]

By | 2018-01-24T10:50:05+00:00 July 13th, 2017|Marketing Strategy|0 Comments

The Fundamental Differences of Marketing B2B and B2C

“Marketing” is such a broad term, isn’t it? Just the word itself brings to mind thoughts of TV commercials, social media accounts, blogs, pay-per-click and display ads, print marketing, and a million other ways to get your brand and products in front of buyers. With so many different options available, you might be tempted to run after the latest trends [...]

By | 2018-01-24T10:50:26+00:00 July 3rd, 2017|Marketing Strategy|0 Comments

Marketing Initiative Worx Certified as a Women’s Business Enterprise

We're so proud to announce that Marketing Initiative Worx has been recognized by the Women's Business Enterprise National Council (WBENC) as a Women's Business Enterprise. WBENC’s national standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and [...]

By | 2018-01-24T10:50:43+00:00 June 30th, 2017|News and Announcements|0 Comments
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