For years, marketers have had their eyes on Generation Z, and for good reason. This is the largest cohort of consumers, at 25% of the global population. They’ve just barely edged out Millennials for the top spot, and Baby Boomers now comprise only 14% of consumers. In other words, when it comes to spending, Gen Z is the future. The [...]
Rumors of a coming recession persist. On one hand, the recent debt ceiling scare had many watching from the edges of their seats. On the other hand, however, the GDP continues to increase each quarter, unemployment remains at near historic lows, consumer spending continues to rise, and the stock market is currently surging. However, because shouts that recession is coming [...]
With more than 61% of marketers using some form of AI in their marketing efforts, even the most dyed-in-the-wool, old-school marketer is aware of artificial intelligence. It’s impossible to avoid the chatter around ChatGPT, right? Many of the people who’ve incorporated AI into their daily work lives have called it nothing short of miraculous. It’s cool to be enamored with [...]
Not every great marketer is cut out to be a CMO or Fractional CMO. In fact, the inherent personality traits and characteristics of marketers tend to be the opposite of what a CMO needs to succeed. However, there are a handful of marketers with the organization and analytical thinking needed to become not just a CMO or Fractional CMO, but [...]
