Contact Info: (714) 595-0963,


Our philosophy is simple: Strategy always comes first. Well, it’s a bit more complicated than that, but you can’t move until you know where you’re going. We’ll help you draw that map, and then travel the road with you.

First stop is your brand identity. Do you know who you are? Why you do what you do? Do you know what sets you apart from your competition? Until you define your brand, you shouldn’t move forward.

Your next destination is your target personas. You can’t begin to market until you know how to reach your buyers on all levels, from the head to the heart to the wallet. We’ll help you discover their pain points so you can cure them.

This is our process: Strategy, Planning, Execution, Refine, and Repeat. Maximizing your results through communication and integration.

Our Team

Our national team is  a group of seasoned professionals that are experts in their field and are at the top of their game.  Our branding and marketing experience has propelled small to Fortune 500 brands to greatness.

At Marketing Initiative Worx, our clients work with the bests minds in the industry.  We collaborate with our clients to devise actions plans that meet their specific needs – no template or cookie-cutter  programs. We offer tailored programs that get real results. Whether it is marketing strategy and planning, positioning, website design, Google AdWords, social media or content marketing, our expertise provides our clients with a road map to success.

And, because we are a virtual agency, we are nimble, flexible, and have less overhead, providing our clients with superior intellect at a great value.

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Liz Papagni

CEO & Strategist Extraordinaire

Ringleader of the gang, Liz is also the #1 Best Selling Author of Your Marketing Road Map. As a leading Brand and Marketing Strategist and CEO of Marketing Initiative Worx, Inc., she has launched and propelled brands for a range of clients, from Fortune 500 companies to established emerging businesses.

Liz develops killer brand strategies and marketing plans that take her clients’ businesses to the next level.  She is a speaker on the topics of marketing and branding, and provides regular educational articles, tips and how-to’s on her syndicated Marketing Insights blog.

When she isn’t in the trenches helping grow her clients’ businesses, she can be found at the beach, the park, or a soccer field with her two boys and husband.

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Digital & Social Media Maven

Alia’s a bit of a social butterfly—she really knows how to reach people. With fifteen years of experience in digital relations and social strategy, she helps clients build and amplify their social media goals.

This social butterfly has a storied career, too. Alia has worked with publicly traded and private companies, from startup to Fortune 500, as well as influential individuals to help them grow their social media presence.

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Lance Morcos

Creative Wizard

There’s not one creative bone in Lance’s body… They’re all creative. And as the son of a journalist and theatre actress, it’s no wonder. He’s a product of the arts, and it shows in his love for design and typography.

He received his Graphic Communications Certificate in Santa Barbara, and continued his education at San Diego State University and Platt College. No degree could compare to the seven years of hands-on design, production, and typography training and guidance he’s received from world-renowned designers such as Carl Seltzer, Richard Rice, Thom Surman, and Luis Alvarado.

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Web Design & Programming Magician

Websites are magic, aren’t they? So it makes sense that our web developer Dominic is a magician. With twenty years of experience in interactive creative design, and front-end programming for a wide variety of leading corporations, marketing agencies, and non-profit organizations, he’s got the innovation and cutting-edge technology to create visually engaging solutions that produce measurable results.

His magic covers interactive-based UI/UX design, WordPress design and user engagement, and applications for Facebook, iPhone, iPad, and JQuery mobile.

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AdWords Genius

A bona fide PPC genius, Mark employs a conversion-focused strategy that delivers the most leads in the shortest timeframe possible—at the lowest possible cost. He has developed his own unique process for creating campaigns and conversion rate optimization that outperforms industries standards.

Not only is he a proud graduate of the Robert Mayer Leadership Academy, a recipient of the OC Chamber of Commerce Member of the Year Award, and a featured PPC blogger, he’s also a Certified Google Partner. See? Genius.

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Content Queen

You want words? Jen has them. As a content marketer and account manager for more than ten years, she’s picked up a staggering amount of marketing knowledge. She’s worked with HubSpot and Inbound Commerce on some of their most popular campaigns, and holds several HubSpot certifications, including Inbound Marketing, Email Marketing, Content Marketing, and Sales Enablement.

Her degree in vocal performance gets a workout on rare occasions when she visits karaoke bars. When she’s not working her project management and content creation voodoo for MIW clients, Jen publishes books for teens and young adults.

Knowing Your Distinct Value is Critical for Business Growth


Marketing Initiative Worx worked with me on a marketing strategy and execution for my emerging consumer product business. They immediately engaged with the brand and business goals, and organized a strategy and workplan to exploit opportunities for increasing brand awareness in the marketplace. Liz and her team are extremely focused, sharp professionals and have a great work ethic. They brought clarity to the project and became a useful sounding board for my ideas while giving me experienced guidance and clear direction. They are a great resource.

Jackie O.Founder & President, Moxxie Essential Care, LLC

Liz and her team are simply fantastic. Given a highly competitive and price-driven industry, my company was looking at different avenues to increase our growth, with lackluster results. Liz and her team sat down with us, quickly accessed our situation, and devised a marketing lead generation plan to both increase our client base as well as nurture and up-sell our current client base. We couldn’t be happier with the results; the response is tremendous. We highly recommend Marketing Initiative Worx. The have great ideas, timely execution, and well-thought-out strategies and executable plans.

Terri LynnOwner, Tab Hardware Inc.

Liz and her team at Marketing Initiative Worx are simply amazing. We were at a critical point in our business where we needed to merge three companies together under one brand. They quickly devised a brand strategy and identity that perfectly encompassed our brand voice and position. They then developed an on-point marketing plan and executed it flawlessly. Liz and her team went above and beyond to make this launch a huge success, all within a very short timeframe. She and her team are true marketing wizards, always professional, and fun to work with.

CindyChief Strategy Officer, CME Corp.

Liz and her team play an integral part in launching and growing our Seneca Snacks product brands. Their knowledge and insights provide us with actionable strategies and executable plans that meet and exceed our goals. Always professional, thoughtful, and very responsive, their team is meticulous in making sure our brand voice is always in sync, all efforts are analyzed and measured, and they provide on-going recommendations to maximize our brand’s impact and budget; they deliver.

KathyVP, Category Management