Contact Info: (714) 595-0963,


Our philosophy is simple: Strategy always comes first. Well, it’s a bit more complicated than that, but you can’t move until you know where you’re going. We’ll help you draw that map, and then travel the road with you.

First stop is your brand identity. Do you know who you are? Why you do what you do? Do you know what sets you apart from your competition? Until you define your brand, you shouldn’t move forward.

Your next destination is your target personas. You can’t begin to market until you know how to reach your buyers on all levels, from the head to the heart to the wallet. We’ll help you discover their pain points so you can cure them.

This is our process: Strategy, Planning, Execution, Refine, and Repeat. Maximizing your results through communication and integration.

Our Team

Our national team is  a group of seasoned professionals that are experts in their field and are at the top of their game.  Our branding and marketing experience has propelled small to Fortune 500 brands to greatness.

At Marketing Initiative Worx, our clients work with the bests minds in the industry.  We collaborate with our clients to devise actions plans that meet their specific needs – no template or cookie-cutter  programs. We offer tailored programs that get real results. Whether it is marketing strategy and planning, positioning, website design, Google AdWords, social media or content marketing, our expertise provides our clients with a road map to success.

And, because we are a virtual agency, we are nimble, flexible, and have less overhead, providing our clients with superior intellect at a great value.

Liz Picture

Liz Papagni

CEO & Strategist Extraordinaire

Ringleader of the gang, Liz is also the #1 Best Selling Author of Your Marketing Road Map. As a leading Brand and Marketing Strategist and CEO of Marketing Initiative Worx, Inc., she has launched and propelled brands for a range of clients, from Fortune 500 companies to established emerging businesses.

Liz develops killer brand strategies and marketing plans that take her clients’ businesses to the next level.  She is a speaker on the topics of marketing and branding, and provides regular educational articles, tips and how-to’s on her syndicated Marketing Insights blog.

When she isn’t in the trenches helping grow her clients’ businesses, she can be found at the beach, the park, or a soccer field with her two boys and husband.

Alla Picture


Digital & Social Media Maven

Alia’s a bit of a social butterfly—she really knows how to reach people. With fifteen years of experience in digital relations and social strategy, she helps clients build and amplify their social media goals.

This social butterfly has a storied career, too. Alia has worked with publicly traded and private companies, from startup to Fortune 500, as well as influential individuals to help them grow their social media presence.

Lance Picture

Lance Morcos

Creative Wizard

There’s not one creative bone in Lance’s body… They’re all creative. And as the son of a journalist and theatre actress, it’s no wonder. He’s a product of the arts, and it shows in his love for design and typography.

He received his Graphic Communications Certificate in Santa Barbara, and continued his education at San Diego State University and Platt College. No degree could compare to the seven years of hands-on design, production, and typography training and guidance he’s received from world-renowned designers such as Carl Seltzer, Richard Rice, Thom Surman, and Luis Alvarado.

Dominic Picture


Web Design & Programming Magician

Websites are magic, aren’t they? So it makes sense that our web developer Dominic is a magician. With twenty years of experience in interactive creative design, and front-end programming for a wide variety of leading corporations, marketing agencies, and non-profit organizations, he’s got the innovation and cutting-edge technology to create visually engaging solutions that produce measurable results.

His magic covers interactive-based UI/UX design, WordPress design and user engagement, and applications for Facebook, iPhone, iPad, and JQuery mobile.

Mark Image


AdWords Genius

A bona fide PPC genius, Mark employs a conversion-focused strategy that delivers the most leads in the shortest timeframe possible—at the lowest possible cost. He has developed his own unique process for creating campaigns and conversion rate optimization that outperforms industries standards.

Not only is he a proud graduate of the Robert Mayer Leadership Academy, a recipient of the OC Chamber of Commerce Member of the Year Award, and a featured PPC blogger, he’s also a Certified Google Partner. See? Genius.

Jen Picture


Content Queen

You want words? Jen has them. As a content marketer and account manager for more than ten years, she’s picked up a staggering amount of marketing knowledge. She’s worked with HubSpot and Inbound Commerce on some of their most popular campaigns, and renews her Inbound Marketing Certification like clockwork each year.

Her degree in vocal performance gets a workout on rare occasions when she visits karaoke bars. When she’s not working her project management and content creation voodoo for MIW clients, Jen publishes books for teens and young adults.

Knowing Your Distinct Value is Critical for Business Growth


I had the pleasure of inviting Liz to speak on a panel at the International Coach Federation – Orange County Chapter. The goal of the panel was to provide useful information to our members on how to build and grow a successful business. Liz was a big hit providing us with a wealth of useful information on branding and the best way to market our businesses. I highly recommend Liz as a speaker and for business owners looking to build and grow their businesses.

LindaCEO, Linda Denton

I have worked with Liz for over ten years. Every time we collaborate I’m reminded of what a rarity she is in this business. She has one of the most well-rounded marketing skill sets I have ever seen. She always thinks strategically, yet knows when it’s simply time to get to Point B as fast as you can. Nor have I ever met anyone who undertakes a project with as much grit and determination. She’s a great gal to have in your corner.

MichaelCEO, Creative Director, Copywriter Extraordinaire

I have worked with Liz for over six years, and am consistently impressed with her strategic mind, leadership, work ethic and professionalism. Liz is a brilliant strategist, and is both thoughtful and innovative in her approach to applying consumer insights to marketing communications. The campaigns she creates to drive consumer trial and awareness are based on sound strategy and research, along with flawless program execution.

Liz is one of the hardest workers I know, and is a true joy to work with. She has my highest recommendation.

LindaCEO, Girlpower Marketing

Liz worked with me on a marketing strategy and execution for my young, emerging consumer product business. She immediately engaged with the brand, my business goals and organized a strategy and workplan to exploit opportunities for increasing brand awareness in the marketplace. Liz is extremely focused, a sharp professional and has a great work ethic. She brought clarity to the project and became a useful sounding board for my ideas while giving me experienced guidance and clear direction. Liz is a great resource.

Jackie O.Founder & President, Moxxie Essential Care, LLC

Liz is simply fantastic. Given a highly competitive, and price driven industry, my company was looking at different avenues to increase our growth, with lack luster results. Liz sat down with us, quickly accessed our situation, and devised a marketing lead generation plan to both increase our client base as well as nurture and up sell our current client base. To date, I couldn’t be happier with the results; the response has been tremendous. We plan to continue working with Liz for all our marketing needs, and highly recommend her. She has great ideas, timely execution, and well thought-out strategies and executable plans.

Terri LynnOwner, Tab Hardware Inc.

Liz and her team at Marketing Initiative Worx are simply amazing. We were at a critical point in our business where we needed to merge three companies together under one brand. She quickly devised a brand strategy and identity, that perfectly encompassed our brand voice and position. She then developed an on-point marketing plan and executed it flawlessly. Liz and her team went above and beyond to make this launch a huge success, all within a very short timeframe. She is a true marketing wizard, always professional, and fun to work with.

CindyChief Strategy Officer, CME Corp.